Creative Strategist

Company Overview

Oja Beauty is a new premium Direct-to-Consumer (D2C) bodycare and fragrance brand, backed by Guild Capital and set to launch in September. The brand is committed to building a modern, aspirational consumer experience that pairs high-performance bodycare with elevated, sensorial fragrances and a unique visual identity.

Job Summary

As a Creative Strategist, you will play a crucial role in owning the performance creative process from start to finish. This hands-on position involves collaborating with various teams to generate high-quality creative content that aligns with Oja Beauty's brand identity and performance marketing goals.

Responsibilities

• Develop creative strategies and concepts for Meta and other performance marketing channels.
• Research customer insights, competitor creatives, trends, and winning ad formats.
• Create hooks, scripts, copy, storyboards, and other innovative creative concepts.
• Manage the weekly creative calendar, ideating approximately 8–10 new creatives per week.
• Collaborate with designers, video editors, creators, and photographers to bring concepts to life.
• Lead ideation for performance ads, user-generated content (UGC), shoots, and campaigns.
• Analyze creative performance and leverage insights to improve and scale successful concepts.
• Ensure performance creatives are aligned with Oja’s premium brand identity.
• Collaborate with the social media team to create synergy between paid and organic content.
• Take ownership of executing projects in a fast-paced, early-stage environment.

Qualifications

• 3–7 years of experience in Creative Strategy, Performance Creative, Content Strategy, Copywriting, or Brand Marketing.
• Preferred experience in D2C, beauty, personal care, lifestyle, wellness, or fashion sectors.
• Strong skills in copywriting, storytelling, ideation, and concept development.
• Good understanding of Meta Ads, paid social, and performance creative.
• Familiarity with hooks, UGC, short-form video, and conversion-focused content.
• Strong visual aesthetic and ability to communicate effectively with creative teams.
• Comfortable collaborating with designers, editors, and creators.
• Hands-on and execution-oriented, with the ability to create basic creatives beyond just strategic direction.
• Self-motivated and able to work independently with minimal guidance.
• A portfolio showcasing ads, campaigns, concepts, or creative work from ideation to execution.

Preferred Skills

• Experience with analytics tools to measure creative performance.
• Knowledge of the latest trends in digital marketing and social media.
• Ability to adapt strategies based on data-driven insights.

Experience

• A minimum of 3 years and up to 7 years of relevant creative strategy and content production experience.

Environment

• On-site work model in Lower Parel, Mumbai, from Monday to Friday.

Salary

• Salary details are not specified.

Growth Opportunities

• Opportunities for career advancement within a dynamic and growing brand.

Benefits

• Benefits specific to Oja Beauty are not provided in the description.