Agency Management:
• Coordinate with agencies handling performance marketing, retention marketing, SEO, and website
performance to ensure alignment with business objectives.
• Monitor agency deliverables and provide strategic inputs to improve ROI across channels.
• Sales Campaign Planning:
• Plan and execute monthly sales campaigns, including promotional events, discounts, and seasonal
offers, to drive revenue growth.
• Work closely with the creative and operations teams to ensure campaigns are executed flawlessly.
• Performance Optimization:
• Analyze campaign performance metrics provided by agencies and optimize strategies to achieve
KPIs such as ROAS, conversion rates, and customer acquisition costs.
• Identify opportunities for growth and implement strategies to scale.
• Reporting and Analysis:
• Regularly track and report on performance metrics across channels, ensuring alignment with
monthly sales targets.
• Provide actionable insights to improve customer acquisition, retention, and overall growth.