Agency Management:<br /> • Coordinate with agencies handling performance marketing, retention marketing, SEO, and website<br /> performance to ensure alignment with business objectives.<br /> • Monitor agency deliverables and provide strategic inputs to improve ROI across channels.<br /> • Sales Campaign Planning:<br /> • Plan and execute monthly sales campaigns, including promotional events, discounts, and seasonal<br /> offers, to drive revenue growth.<br /> • Work closely with the creative and operations teams to ensure campaigns are executed flawlessly.<br /> • Performance Optimization:<br /> • Analyze campaign performance metrics provided by agencies and optimize strategies to achieve<br /> KPIs such as ROAS, conversion rates, and customer acquisition costs.<br /> • Identify opportunities for growth and implement strategies to scale.<br /> • Reporting and Analysis:<br /> • Regularly track and report on performance metrics across channels, ensuring alignment with<br /> monthly sales targets.<br /> • Provide actionable insights to improve customer acquisition, retention, and overall growth.