Brand & Narrative Strategy

• Build the brand’s voice, storytelling frameworks, and creative POV from scratch.

• Develop content pillars across social, website, email, and other channels.

• Shape the high-level narrative into a cohesive, emotionally resonant brand language.

 

Creative Direction

• Conceptualise campaigns, content series, visuals, shoots, and brand experiences.

• Write clear, inspiring briefs for designers, videographers, editors, and creators.

• Ensure consistency, quality, and taste across all creative output.

 

Hands-on Production & Execution

• Lead the end-to-end production of reels, photoshoots, visuals, graphics, and brand assets.

• Create scalable workflows, content calendars, and production systems.

• Manage and collaborate with freelancers, studios, and creative partners. AI-Driven Creative Innovation

• Build an in-house creative engine that leverages emerging AI tools.

• Experiment with image generation, video tools, motion design, automation, and more.

• Keep the brand ahead of creative trends through continuous exploration.

 

Cross-functional Collaboration

• Work closely with the founder to co-create and refine creative direction.

• Collaborate across product, R&D, growth, and community teams.

• Ensure creative choices support broader brand and business objectives.