Company Profile Say hello to NOTO: that brings healthy, low-calorie ice creams and real fruit pops with zero added sugar to the millennial Indian with an incurable sweet tooth. It’s a good-for-you ice cream that you can binge on, guilt free... and not just on cheat days. It’s a common myth that if it’s easy on the calories, it’s not going to satiate those taste buds - we aim to disrupt this misconception ONE DESSERT AT A TIME! It's an amazing time to join us at NOTO as we revolutionize the way people consume sweets and desserts. Content Strategist This position is for content marketing. You will work closely on the Content, collaboration, influencer and Digital strategy. Here, you will be responsible for setting a consistent tone for the brand and for shaping an interactive digital strategy. Does not include performance marketing. It is a role that requires wearing multiple hats while juggling several ongoing projects/launches and managing teams Responsibilities will include, but will not be limited to:  - Ideation and execution of campaigns for the brand  - Be in tune with new trends and topical content  - Execution of digital strategy on a month to month basis not limited to Instagram  - Work with various content formats like blogs, videos, etc  - Creating a monthly calendar with captions etc  - Strategic online collaborations – working with relevant teams  - Conceptualising photoshoots, video content, etc  - Outsourcing videos, Reels, photography  - New product launch campaigns  - Measure and report performance of all digital campaigns. Asses against set KPI’s and RO  - Influencer marketing for brand awareness and sale  - Track traffic being lead to website  - Competitor Analysis - Preferred & required skills  - 4-6 years of relevant experience  - Self-motivated, enthusiastic, proactive,  - Familiar with tech  - Fluent English  - Analytical and problem solving skills  - Strategic and creative thinker  - Attention to Detail