content Strategist This position is for content marketing. You will work closely on the Content, collaboration, influencer and Digital strategy. Here, you will be responsible for setting a consistent tone for the brand and for shaping an interactive digital strategy. Does not include performance marketing. It is a role that requires wearing multiple hats while juggling several ongoing projects/launches and managing teams Responsibilities will include, but will not be limited to:  - Ideation and execution of campaigns for the brand  - Be in tune with new trends and topical content  - Execution of digital strategy on a month to month basis not limited to Instagram  - Work with various content formats like blogs, videos, etc  - Creating a monthly calendar with captions etc  - Strategic online collaborations – working with relevant teams  - Conceptualising photoshoots, video content, etc  - Outsourcing videos, Reels, photography  - New product launch campaigns  - Measure and report performance of all digital campaigns. Asses against set KPI’s and RO  - Influencer marketing for brand awareness and sale  - Track traffic being lead