D2C Growth Executive @ Happi Planet
Company Overview
Happi Planet is a modern home cleaning brand with a leadership position across multiple home cleaning categories. Founded by a team of P&G alumni with over 15 years of relevant experience, Happi Planet is a seed-funded startup that has been operational for over 3.5 years. The company focuses on innovative, category-leading products designed to meet the needs of contemporary consumers. More about Happi Planet can be found at https://www.happi-planet.com/.
Job Summary
The D2C Growth Executive will be responsible for driving the growth of Happi Planet’s direct-to-consumer (D2C) channels through end-to-end execution of marketing strategies. This role involves managing the brand’s website, executing performance marketing campaigns, and implementing customer retention initiatives across multiple channels. The goal is to optimize the entire customer journey—from acquisition to retention—contributing to the company's growth and market leadership.
Responsibilities
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Brand Website Management
- Manage the Happi Planet Shopify website, including product listings, content updates, pricing, and SEO optimization.
- Ensure product information is accurate, up-to-date, and engaging.
- Monitor website health, identify bugs, and coordinate with design and technical teams for resolution.
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Performance Marketing — Meta & Google Ads
- Plan and execute paid advertising campaigns on Meta (Facebook/Instagram) and Google (Search, Shopping, Display, YouTube).
- Oversee the entire campaign lifecycle: audience targeting, creative briefing, bid strategies, budget management, and optimization.
- Track key performance metrics such as ROAS, CTR, CPC, CPM, CAC, and conversions, and implement improvements.
- Conduct structured A/B testing on creatives, audiences, landing pages, and offers.
- Collaborate with the design and content teams to produce campaign-ready creatives on time.
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Remarketing & Customer Retention
- Implement remarketing campaigns via WhatsApp, Email, and SMS to re-engage and retain customers.
- Develop automated lifecycle journeys including cart abandonment, post-purchase onboarding, repurchase nudges, and win-back flows.
- Define customer cohorts for personalized communication.
- Manage loyalty, referral, and subscription programs to foster long-term engagement.
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Reporting, Analytics & Consumer Insights
- Generate dashboards and reports on campaign performance and retention metrics on a daily, weekly, and monthly basis.
- Conduct post-purchase surveys, NPS programs, and consumer research to gather customer feedback and insights.
Qualifications
- 1–3 years of experience in D2C, e-commerce, performance marketing, and retention marketing.
- Hands-on experience managing Meta Ads (Facebook/Instagram) and Google Ads campaigns from setup to optimization.
- Familiarity with CRM and marketing automation tools such as Klaviyo, Interakt, or KwikEngage.
- Experience working with e-commerce platforms, with Shopify experience strongly preferred.
- Proficiency in MS Excel, including working with formulas.
- Knowledge of WhatsApp and Email campaign automation is a plus.
- Educational qualifications: Not specified.
Preferred Skills
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent project management and organizational skills.
- Creative thinking for campaign ideation and customer engagement.
- Good communication skills for cross-team collaboration.
Experience
- 1 to 3 years of relevant experience in digital marketing, e-commerce, or related fields, with a focus on performance and retention marketing.
Environment
- The role involves working in a dynamic startup environment, potentially hybrid or remote depending on company policies.
- The candidate should be comfortable working in a fast-paced setting, managing multiple campaigns and projects simultaneously.
Salary
GrowthOpportunities
- Potential to grow into senior marketing roles, product management, or strategic leadership within the company as the business scales.
Benefits
