Powered by
Version:0.9 StartHTML:0000000105 EndHTML:0000015686 StartFragment:0000000141 EndFragment:0000015646
<div><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#ffffff"><span style="font-weight:bold">JOB DESCRIPTION – Lead – Marketing Research & Insights </span></span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#cc0066"><span style="font-weight:bold">Reporting To: </span></span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#000000"><span style="font-weight:bold">Head – Brand Marketing </span></span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#99cc00"><span style="font-weight:bold">Vertical: </span></span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#99cc00"><span style="font-weight:bold">Corporate Functions </span></span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#e76a1d"><span style="font-weight:bold">Sub Vertical: </span></span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#e76a1d"><span style="font-weight:bold">Marketing & </span></span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#e76a1d"><span style="font-weight:bold">Communication </span></span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#e9b31b"><span style="font-weight:bold">Supervising (Role): </span></span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#e9b31b"><span style="font-weight:bold">Yes </span></span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#e76a1d"><span style="font-weight:bold">Span of Control: 01 </span></span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#cc0066"><span style="font-weight:bold">Role in Location(s): </span></span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#cc0066"><span style="font-weight:bold">Mumbai </span></span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#ffffff"><span style="font-weight:bold">Role Summary </span></span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">The Incumbent would lead end-to-end consumer insights, brand research, and marketing intelligence initiatives to </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">support strategic decision-making across the company. This role requires a strong command of marketing research </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">methodologies, having expertise in both quantitative and qualitative research with deep consumer understanding, and </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">the ability to translate insights into impactful business recommendations. The ideal candidate will be a someone who </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">can influence cross-functional teams, manage research partners, and elevate marketing excellence across the </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">organization. </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#000000"><span style="font-weight:bold">Roles & responsibilities </span></span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">1. </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#000000"><span style="font-weight:bold">Research </span></span></span></span></div> <div><span style="font-size:9.96pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Ensure smooth execution of all research projects—from brief creation to insight delivery. </span></span></span></div> <div><span style="font-size:9.96pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Manage agency recruitment by identifying partners with strong understanding of the business problem and execution </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">capabilities. </span></span></span></div> <div><span style="font-size:9.96pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Drive accountability and effective collaboration with internal and external stakeholders. </span></span></span></div> <div><span style="font-size:9.96pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Set operating standards and processes to streamline workflows and improve delivery quality </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">2. </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#000000"><span style="font-weight:bold">Consumer Insights </span></span></span></span></div> <div><span style="font-size:9.96pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Lead ongoing consumer immersion programs and insight-generation projects to strengthen brand affinity and </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">awareness. </span></span></span></div> <div><span style="font-size:9.96pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Identify emerging trends, consumer behaviours, and category opportunities to inform brand and business strategies </span></span></span></div> <div><span style="font-size:9.96pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Translate qualitative and quantitative data into actionable insights for brand, product, and content teams. </span></span></span></div> <div><span style="font-size:9.96pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Use social listening tools to analyse conversations, sentiment, and trends. </span></span></span></div> <div><span style="font-size:9.96pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Deliver insights that support key business objectives and inform content, brand, and communication strategies. </span></span></span></div> <div><span style="font-size:9.96pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Create and Manage consumer panels and draw insights on a regular basis </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">3. </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#000000"><span style="font-weight:bold">Team and Stakeholders Management </span></span></span></span></div> <div><span style="font-size:9.96pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Mentor and train team members on marketing research frameworks, tools, methodologies, and best practices. </span></span></span></div> <div><span style="font-size:9.96pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Build research capability within the broader marketing team through knowledge-sharing initiatives. </span></span></span></div> <div><span style="font-size:9.96pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Collaborate with internal teams to understand business needs across content, brand, and marketing functions. </span></span></span></div> <div><span style="font-size:9.96pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Add strategic perspective and present independent, insight-led recommendations that support key business decisions </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Georgia Bold"><span style="color:#ffffff"><span style="font-weight:bold">Job Responsibilities</span></span></span></span><span style="font-size:11.04pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Research Planning & Execution Excellence: Ensure high-quality, timely, and impactful research delivery across the </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">organization. </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Consumer Insights & Strategic Intelligence: Generate deep consumer understanding that informs brand, content, and </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">business decisions. </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Insight Application & Business Impact: Translate data into clear, actionable recommendations that drive measurable </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">business outcomes. </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Consumer Panels & Social Listening Management: Build scalable consumer listening systems for continuous insight </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">generation. </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Agency & Partner Management: Build strong research partnerships that deliver value and innovation. </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Stakeholder Collaboration & Influence: Act as a trusted insights partner to cross-functional teams. </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:SymbolMT"><span style="color:#000000">• </span></span></span><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Team Capability Building & Knowledge Leadership: Strengthen research and insights capability across the organization. </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri-Bold"><span style="color:#ffffff"><span style="font-weight:bold">Job Specifications </span></span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#404040">Minimum Education </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Engineering + MBA background preferred. Master’s degree in marketing, Business, Statistics, </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Psychology, or related field. </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#404040">Minimum/Relevant </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#404040">Experience </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">8–12 years of experience in marketing research, consumer insights, or related domains. </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Expertise in both qualitative and quantitative research methodologies. </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Proficiency in social listening tools, analytics platforms, and insight reporting. </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#404040">Past Industry Experience </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Strong experience working with D2C brands, media companies, or consumer-focused </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">businesses. </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Experience managing external research agencies and insight partners. </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#404040">Language Skills </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Proficiency of language – English </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#404040">Key Interactions </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#404040">– </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#404040">Internal </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#404040">Stakeholders </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">COOs, BU Heads and Ops Managers from Business Lines within Shemaroo </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#404040">Key Interactions </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#404040">– </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#404040">External </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#404040">Stakeholders </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Calibri"><span style="color:#000000">Research Agencies and Vendor Partners. </span></span></span></div> <div><span style="font-size:11.04pt"><span style="font-family:Georgia Bold"><span style="color:#ffffff"><span style="font-weight:bold">Measure of Success (KRA’s)</span></span></span></span></div>