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JOB DESCRIPTION – Lead – Marketing Research & Insights
Reporting To:
Head – Brand Marketing
Vertical:
Corporate Functions
Sub Vertical:
Marketing &
Communication
Supervising (Role):
Yes
Span of Control: 01
Role in Location(s):
Mumbai
Role Summary
The Incumbent would lead end-to-end consumer insights, brand research, and marketing intelligence initiatives to
support strategic decision-making across the company. This role requires a strong command of marketing research
methodologies, having expertise in both quantitative and qualitative research with deep consumer understanding, and
the ability to translate insights into impactful business recommendations. The ideal candidate will be a someone who
can influence cross-functional teams, manage research partners, and elevate marketing excellence across the
organization.
Roles & responsibilities
1. Research
• Ensure smooth execution of all research projects—from brief creation to insight delivery.
• Manage agency recruitment by identifying partners with strong understanding of the business problem and execution
capabilities.
• Drive accountability and effective collaboration with internal and external stakeholders.
• Set operating standards and processes to streamline workflows and improve delivery quality
2. Consumer Insights
• Lead ongoing consumer immersion programs and insight-generation projects to strengthen brand affinity and
awareness.
• Identify emerging trends, consumer behaviours, and category opportunities to inform brand and business strategies
• Translate qualitative and quantitative data into actionable insights for brand, product, and content teams.
• Use social listening tools to analyse conversations, sentiment, and trends.
• Deliver insights that support key business objectives and inform content, brand, and communication strategies.
• Create and Manage consumer panels and draw insights on a regular basis
3. Team and Stakeholders Management
• Mentor and train team members on marketing research frameworks, tools, methodologies, and best practices.
• Build research capability within the broader marketing team through knowledge-sharing initiatives.
• Collaborate with internal teams to understand business needs across content, brand, and marketing functions.
• Add strategic perspective and present independent, insight-led recommendations that support key business decisions
Job Responsibilities• Research Planning & Execution Excellence: Ensure high-quality, timely, and impactful research delivery across the
organization.
• Consumer Insights & Strategic Intelligence: Generate deep consumer understanding that informs brand, content, and
business decisions.
• Insight Application & Business Impact: Translate data into clear, actionable recommendations that drive measurable
business outcomes.
• Consumer Panels & Social Listening Management: Build scalable consumer listening systems for continuous insight
generation.
• Agency & Partner Management: Build strong research partnerships that deliver value and innovation.
• Stakeholder Collaboration & Influence: Act as a trusted insights partner to cross-functional teams.
• Team Capability Building & Knowledge Leadership: Strengthen research and insights capability across the organization.
Job Specifications
Minimum Education
Engineering + MBA background preferred. Master’s degree in marketing, Business, Statistics,
Psychology, or related field.
Minimum/Relevant
Experience
8–12 years of experience in marketing research, consumer insights, or related domains.
Expertise in both qualitative and quantitative research methodologies.
Proficiency in social listening tools, analytics platforms, and insight reporting.
Past Industry Experience
Strong experience working with D2C brands, media companies, or consumer-focused
businesses.
Experience managing external research agencies and insight partners.
Language Skills
Proficiency of language – English
Key Interactions
–
Internal
Stakeholders
COOs, BU Heads and Ops Managers from Business Lines within Shemaroo
Key Interactions
–
External
Stakeholders
Research Agencies and Vendor Partners.
Measure of Success (KRA’s)
