Developing and executing marketing strategies to meet our business objectives,

<p>&nbsp;</p> including but not limited to social media, influencer marketing, offline marketing, media <p>&nbsp;</p> planning &amp; buying, PR &amp; communication, agency management, project management, <p>&nbsp;</p> ATL &amp; BTL activities, campaign &amp; brand management and copywriting &amp; content <p>&nbsp;</p> creation. <p>&nbsp;</p> ● Collaborate with business development, digital/performance marketing, and tech teams <p>&nbsp;</p> to create compelling content that drives conversions and enhances the user experience. <p>&nbsp;</p> ● Lead the brand marketing &amp; communication process from concept to execution, ensuring <p>&nbsp;</p> all content is on-brand, consistent in style, quality, and voice. <p>&nbsp;</p> ● Utilize data and customer insights to inform creative decisions and optimize visual <p>&nbsp;</p> strategies for better performance. <p>&nbsp;</p> ● Manage the creative team, set clear goals, and oversee project timelines to ensure <p>&nbsp;</p> deliverables are completed to the highest standard and within deadlines. <p>&nbsp;</p> ● Stay ahead of industry trends and incorporate new and innovative creative approaches <p>&nbsp;</p> and technologies into campaigns. <p>&nbsp;</p> ● Develop and manage the creative budget, ensuring resources are allocated effectively to <p>&nbsp;</p> deliver the highest impact. <p>&nbsp;</p> ● Spearhead the integration of AI tools and techniques into the creative process, <p>&nbsp;</p> enhancing personalization and relevance across all customer touchpoints.<br /> &nbsp;