Business Analyst

Job Summary

As a Business Analyst, you will work closely with cross-functional teams to gather data, build dashboards, analyze performance metrics, and translate findings into actionable business recommendations. Your work will help optimize user engagement, improve retention, and drive scalable growth.

Responsibilities

• Data Collection & Management
  • Gather, clean, validate, and structure data from multiple sources (product, marketing, CRM, finance, etc.)
  • Ensure accuracy, consistency, and integrity of data
  • Maintain tracking frameworks and data governance standards
• Analytics & Insights
  • Analyze key business metrics including acquisition, retention, churn, engagement, and revenue
  • Perform cohort, funnel, and segmentation analyses to understand user behavior
  • Identify trends, patterns, risks, and opportunities based on data
• Reporting & Visualization
  • Build dashboards and automated reports for leadership and cross-functional teams
  • Create clear visualization of insights using BI tools (Power BI, Tableau, Looker, etc.)
  • Present insights in a simple business-focused format for decision-making
• Strategy & Decision Support
  • Work with marketing & growth to inform strategic decisions
  • Provide recommendations to optimize campaigns, growth experiences, and user funnels
  • Support forecasting & planning
• Cross-Functional Collaboration
  • Partner with stakeholders across teams to understand business needs and data questions
  • Translate business problems into analytical solutions
  • Communicate insights effectively with technical and non-technical audiences

Qualifications

• Education: Bachelor’s or Master’s in Analytics, Statistics, Economics, Engineering, Business or relevant field (preferred: consumer-tech, subscription, or wellness/health platforms)
• Experience: 2-4 years of BI, data analytics, marketing analytics, or growth analytics experience
• Technical Skills:
  • Strong analytical and problem-solving abilities
  • Proficiency in BI tools and dashboards (Power BI, Tableau, Looker, similar)
  • Comfortable working with databases and SQL
  • Experience with cohort analysis, segmentation, forecasting, and data modeling
• Soft Skills:
  • Ability to present insights clearly to non-technical stakeholders
  • Capability to navigate ambiguity and build systems from 0 → 1