D2C Product Manager – Growth (D2C & Marketplaces)

Company Overview

Not specified.

Job Summary

We are looking for a dynamic Product Manager – Growth to lead the strategy and execution for driving online sales across our D2C (Direct to Consumer) platform and key marketplaces. The ideal candidate will blend analytical rigor with customer-centric thinking to optimize the digital shopping experience, scale revenues, and collaborate cross-functionally with tech, marketing, category, and online merchandising teams.

Responsibilities

• Own the growth strategy for online channels (D2C website + marketplaces) to deliver revenue and customer acquisition targets.
• Partner with tech/UI-UX teams to enhance website and app experience, ensuring seamless customer journeys and higher conversion rates.
• Collaborate with marketing on growth campaigns, performance marketing, SEO/SEM, CRM, and retention strategies.
• Work with category and merchandising teams to optimize product listings, pricing, assortment, and content for maximum visibility and conversion.
• Analyze funnel performance, customer journeys, and user behavior to identify growth opportunities and execute data-driven improvements.
• Define product roadmaps and manage initiatives from ideation to launch, ensuring timely execution and measurable outcomes.
• Identify and implement applicable SAAS tools as necessary for business growth, while keeping a sharp eye on technology costs as a percentage of revenue.
• Stay updated on e-commerce trends, competitor strategies, and emerging technologies to drive innovation.
• Champion user-centered design by deeply understanding customer needs, behaviors, and pain points.
• Conduct user research, usability testing, and A/B experiments to validate design decisions.

Qualifications

• Bachelor’s degree in Business, Engineering, or a related field; MBA preferred.
• 7-10 years of experience in Product Management, Growth, or E-commerce roles, preferably in consumer brands or D2C businesses.
• Strong understanding of D2C e-commerce platforms, marketplaces (like Myntra, Ajio, Nykaa, etc.), and online sales dynamics.
• Hands-on experience with web analytics tools (Google Analytics, Mixpanel, etc.) and performance marketing metrics.
• Proven ability to work cross-functionally with tech, marketing, and merchandising teams.
• Excellent problem-solving, communication, and stakeholder management skills.
• A balance of strategic thinking and operational execution.

Preferred Skills

• Experience in scaling premium lifestyle brands.
• Familiarity with user experience (UX) design principles.
• Knowledge of advanced analytics techniques and frameworks.

Experience

• 7-10 years of experience in roles related to product management, growth, or e-commerce.

Environment

Not specified.

Salary

Not specified.

Growth Opportunities

Not specified.

Benefits

Not specified.