Growth Manager- USA | Scrabble
Posted on November 9, 2023
Job Description
About Pocket FM
Pocket FM is a leading audio streaming platform where users can listen to audio content across formats like
audio series, audiobooks and podcasts. We are pioneering audio entertainment globally with a vision to
build the largest audio OTT platform. With over 100k+ hours of content and 200k+ creators, we have one of
the largest repositories of audio content.
Our mission is to give voice to stories from all around the world. Pocket FM has grown to 15 million MAL
(monthly active listeners), spending an average of over 100 minutes every day. We are a Series C funded
start-up backed by some of the marquee investors like Naver, Goodwater Capital, Lightspeed, Tanglin
Venture Partners and others.
All our decisions are data backed, and we have huge analytics pipelines to measure and understand user
behavior. If scale is something that excites you, and want to work in a fast paced startup, reach out to us.
Responsibilities
• Lead user acquisition for one of the biggest genres on the Pocket FM platform
• Leading a high-performing team to create and implement strategic marketing initiatives across
various marketing functions including performance marketing, events, social media marketing,
product marketing and partnerships.
• Creating and implementing the growth plan in line with overall business objectives while striking a
balance between longer-term strategic brand-building activities, mid-term scaling and team
expansion, as well as quick wins to achieve targets
• Ideate, test and scale new acquisition channels (Organic & Paid)
• Drive marketing decisions through quantitative results and AB testing, and qualitative research and
customer insights
• Collaborate with internal teams like creative, product, tech and more, to drive growth
Qualifications
• 2+ Years of relevant work experience
• A desire to understand consumer behaviour and mindset
• Comfortable working hands-on in a fast-paced start-up environment
• Curious about metrics, execution processes and keeping an eye out for details
• Strong use of analytics, user research, and business cases to drive decisions
• Experimentation mindset
• Passion for technology products built for scale
Pocket FM is a leading audio streaming platform where users can listen to audio content across formats like
audio series, audiobooks and podcasts. We are pioneering audio entertainment globally with a vision to
build the largest audio OTT platform. With over 100k+ hours of content and 200k+ creators, we have one of
the largest repositories of audio content.
Our mission is to give voice to stories from all around the world. Pocket FM has grown to 15 million MAL
(monthly active listeners), spending an average of over 100 minutes every day. We are a Series C funded
start-up backed by some of the marquee investors like Naver, Goodwater Capital, Lightspeed, Tanglin
Venture Partners and others.
All our decisions are data backed, and we have huge analytics pipelines to measure and understand user
behavior. If scale is something that excites you, and want to work in a fast paced startup, reach out to us.
Responsibilities
• Lead user acquisition for one of the biggest genres on the Pocket FM platform
• Leading a high-performing team to create and implement strategic marketing initiatives across
various marketing functions including performance marketing, events, social media marketing,
product marketing and partnerships.
• Creating and implementing the growth plan in line with overall business objectives while striking a
balance between longer-term strategic brand-building activities, mid-term scaling and team
expansion, as well as quick wins to achieve targets
• Ideate, test and scale new acquisition channels (Organic & Paid)
• Drive marketing decisions through quantitative results and AB testing, and qualitative research and
customer insights
• Collaborate with internal teams like creative, product, tech and more, to drive growth
Qualifications
• 2+ Years of relevant work experience
• A desire to understand consumer behaviour and mindset
• Comfortable working hands-on in a fast-paced start-up environment
• Curious about metrics, execution processes and keeping an eye out for details
• Strong use of analytics, user research, and business cases to drive decisions
• Experimentation mindset
• Passion for technology products built for scale