The Marketing / Brand Manager will be responsible for shaping and elevating Hira

’

s brand identity

across digital and retail touchpoints. This person will define brand strategy, manage marketing

initiatives, and maintain consistent storytelling that resonates with the target audience.

If you

’

re interested, write to hr@meolaa.com

RESPONSIBILITIES

Craft and execute brand strategy

Develop positioning, voice, and messaging that clearly communicate Hira

’

s ethos

—

“Scents are stories. What’

s yours?”

and values like

“Clean,

” “Evocative,

”

and

“Longstay

”

Campaign & Content Development

Build marketing campaigns (launches, seasonal promotions) with engaging

creative content (social posts, blog narratives, ad assets) that reflect the brand's

emotional tone and aesthetic.

Digital & Social Media Leadership

Oversee social media strategy to ensure brand coherence. Manage creative

direction, content calendar, influencer collaborations, and campaign performance

across platforms.

Consumer Insights & Market Strategy

Monitor fragrance trends, competitor activity, and audience preferences. Use

insights to refine positioning and recommend new product ideas or collections.Cross-Functional Collaboration

Work with product development (scents & design), digital teams (e-commerce,

web), and external partners (photographers, influencers, PR) to execute cohesive

brand activations.

Performance Analytics & Reporting

Track KPIs like social engagement, campaign ROI, sales lift, brand awareness

metrics. Present insights to stakeholders and optimize strategy accordingly.

Brand Storytelling & Community Building

Maintain consistent brand narrative across all platforms, including packaging, site

copy, social media, and customer communications, nurturing emotional connection

with customers.

WHAT WE’RE LOOKING FOR:

Experience:

3–7 years in brand management, ideally within beauty, fragrance, lifestyle, or consumer brands.

Skills:

Strong storytelling and creative strategy

Proficiency in digital marketing platforms (Instagram, Facebook, TikTok, etc.)

Data-driven mindset: ability to use analytics for decision-making

Project management: capable of managing timelines, agencies, and internal stakeholders

Excellent communication and cross-functional collaboration ability

Additional Traits:

Passion for sensory storytelling and perfume culture

Aesthetic sensibility aligned with clean, elegant design and branding

ADDITIONAL REQUIREMENTS

Experience working with high-velocity consumer startups or challenger

brands

Prior experience with fragrance, beauty, or lifestyle categories

Past leadership of 0-to-1 or 1-to-100 scale-up journeys