Senior Graphic Designer
Company Overview
BECO is a revolutionary home care brand committed to sustainability and eco-friendliness. Specializing in plant-based and bamboo-based products, BECO offers highly effective, 100% chemical-free solutions that prioritize environmental consciousness without compromising on quality. As a direct-to-consumer (D2C) brand, BECO aims to make the world a better place, one home at a time.
Job Summary
The Senior Graphic Designer will lead the creative execution of visual content, elevating BECO’s brand identity across various platforms. This role requires a strong conceptual thinker with ownership of design projects, responsible for driving brand storytelling and ensuring visual consistency. The ideal candidate will contribute to shaping the brand’s visual language and support marketing initiatives through innovative design solutions.
Responsibilities
- Lead the design and execution of creative campaigns that align with marketing objectives.
- Develop and maintain a strong visual identity, ensuring brand consistency across all channels.
- Conceptualize innovative design solutions that support brand storytelling and marketing goals.
- Oversee and evolve brand guidelines to adapt to new platforms and campaigns.
- Collaborate cross-functionally with marketing, content, and product teams to deliver cohesive visual content.
- Ensure all design outputs meet high standards of quality, creativity, and brand alignment.
Qualifications
- Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or a related field.
- Master’s degree or specialized certification is a plus but not mandatory.
- Strong portfolio demonstrating expertise in graphic design and branding.
- Proficiency in typography, color theory, layout, and visual hierarchy.
- Experience in conceptualizing and leading creative campaigns.
- Deep understanding of branding, storytelling, and visual identity systems.
- Experience in maintaining and evolving brand guidelines.
- Ability to work independently and collaboratively in a fast-paced environment.
Preferred Skills
- Experience with digital and social media design.
- Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Familiarity with motion graphics and video editing tools.
- Strong communication and presentation skills.
- Ability to adapt to evolving brand needs and design trends.
Experience
- 3 to 5 years of professional experience in graphic design, branding, or related roles.
- Proven experience in leading creative projects and campaigns.
Environment
- Location: Mumbai - Dadar
- Work setting: In-office environment with potential collaboration across teams.
- The role involves creative and visual work that may require attention to detail and adherence to brand standards.
Salary
Not specified
GrowthOpportunities
Not specified
Benefits
Not specified
