Responsibilities ● Lead user acquisition for one of the biggest genres on the Pocket FM platform ● Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships. ● Creating and implementing the growth plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term scaling and team expansion, as well as quick wins to achieve targets ● Ideate, test and scale new acquisition channels (Organic & Paid) ● Drive marketing decisions through quantitative results and AB testing, and qualitative research and customer insights ● Collaborate with internal teams like creative, product, tech and more, to drive growth Qualifications ● 4+ Years of relevant work experience ● A desire to understand consumer behaviour and mindset ● Comfortable working hands-on in a fast-paced start-up environment ● Curious about metrics, execution processes and keeping an eye out for details ● Strong use of analytics, user research, and business cases to drive decisions ● Experimentation mindset ● Passion for technology products built for scale Location - India Language - English and Spanish