Retention Marketing Specialist - JD 

Company: Bold Care 

Location: CBD Belapur, Navi Mumbai (WFO) 

 

About Bold Care: 

Bold Care, co-founded by Ranveer Singh, is a dynamic and rapidly growing healthcare company committed to revolutionising men's wellness. We specialise in providing personalised and discreet solutions to men's health issues through a combination of innovative telemedicine, cutting-edge technology, and expert medical advice. 

Website: www.trybloom.in & www.boldcare.in 

About the Role 

We’re looking for a hands-on Retention Marketing Specialist to own and execute our retention strategy across email, SMS, WhatsApp, and push notifications. This role demands someone with strong execution skills, a sharp data mindset, and a deep understanding of retention KPIs and customer lifecycle journeys. 

Key Responsibilities 

● Build, execute, and optimize multi-channel retention campaigns across Email, SMS, WhatsApp, and Push using WebEngage 

● Create and A/B test journeys, drip campaigns, and automations tailored to customer behavior and lifecycle stages 

● Analyze campaign performance using key retention metrics: 

○ Repeat Purchase Rate (RPR) 

○ Customer Lifetime Value (LTV) 

○ Average Order Frequency 

○ Churn Rate 

○ CAC vs LTV 

○ Winback & Dormancy Data 

○ Deep dive into cohort analysis, RFM segmentation, and funnel drop-offs to identify actionable insights 

● Collaborate with design, content, and tech teams to launch communication with speed and precision

Must-Have Skills & Experience 

● 2+ years in retention marketing for a D2C/eCommerce brand 

● Proven track record of using WebEngage (or equivalent CRM platforms) ● High data fluency — able to read dashboards, work with Excel/Sheets, and draw actionable insights from raw numbers 

● Solid understanding of customer behavior, segmentation, and lifecycle communication ● Experience with setting up journeys, campaigns, drip flows, and triggered automations ● Knowledge of performance benchmarks like LTV, CAC payback, cohort retention curves, and AOV uplift 

Why Join Us 

● Competitive salary and performance-based incentives. 

● Comprehensive benefits, including health insurance, & some hybrid work ● Enjoy creative freedom 

● You’ll be working directly with stakeholders to understand business problems and collaboratively crack quick, effective, and scalable ideas.