Location: Whitefield, Bangalore | Onsite

Experience: 1+ year

Brand: Asaya

About Asaya

Asaya is a love letter to all our unique shades of Melanin. We create researched, dermatologically and

clinically tested, high‑performance skincare that’s rooted in giving melanin‑rich skin the extra love it

deserves.

From addressing hyperpigmentation, acne, and low moisture retention to caring for oily skin and

sensorial comfort, Asaya formulates skincare that truly understands melanated skin. Every product is

built with intention, science, and inclusivity at its core.

Role Overview

We’re looking for a Performance Marketing - Associate who is excited to build, run, and optimize

performance campaigns across both established and emerging digital platforms. You’ll work closely

with the performance, creative, and brand teams to drive customer acquisition and growth, while

learning how a fast‑scaling D2C skincare brand operates end‑to‑end.

This role is ideal for someone who has hands‑on experience, a strong learning mindset, and wants to

grow deeper in performance and growth marketing.

Key Responsibilities

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Plan, launch, and optimize performance marketing campaigns across Meta (ASC, Sales,

Awareness) and Google Ads (Search, Shopping, YouTube, Display, Performance Max).

Own and track key growth metrics such as CAC, ROAS, CTR, CPA, and conversion rates.

Manage ad campaigns end-to-end, including keyword research, audience setup, ad copy

optimization, bidding strategies, and performance monitoring.

Handle day-to-day campaign execution, including uploads, QA checks, and ongoing

optimizations.

Continuously test ad creatives, audiences, bidding strategies, and landing pages to improve

performance.

Work closely with the creative and brand teams to brief, guide, and iterate on high-performing

creatives.

Analyze campaign data to identify insights, trends, and actionable opportunities.

Prepare clear performance reports to communicate results, learnings, and ROI to internal

stakeholders.

Manage budgets, monitor spends, and ensure efficient allocation across platforms.

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Collaborate with internal and external teams on UTM tagging, attribution tracking, and

campaign reporting.

Stay up to date with platform updates, new features, and performance marketing best practices.

Skills & Qualifications

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1+ year of hands-on experience managing performance campaigns on Meta and Google Ads.

Prior experience at a D2C brand or agency is strongly preferred.

Solid understanding of performance marketing funnels and the customer journey.

Strong analytical mindset with comfort working with numbers and performance data.

Familiarity with tools such as Google Analytics, Excel/Google Sheets, and basic attribution

concepts.

Experience working with Shopify is a plus.

Highly organized, detail-oriented, and capable of managing campaigns end-to-end.

Self-starter with a bias for action and ability to thrive in a fast-paced startup environment.

Preferred Traits (Brownie Points)

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Exposure to or interest in platforms like TikTok, Reddit, Snapchat, Criteo, JioHotstar, etc.

Curiosity to experiment with new channels and growth ideas.

Interest in skincare, beauty, or wellness brands.

A balance of creative thinking and data‑driven decision making.

Ownership mindset and eagerness to learn and grow.

If you’re excited about building a meaningful brand, scaling performance campaigns, and learning the

art and science of digital marketing — Asaya is the place to be.

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