<div>Digital Marketing Lead<br /> Opportunity<br /> Ebco India is looking for a Digital Marketing Lead to drive web-enabled sales (B2C &amp;amp; B2B). The ideal<br /> candidate should have a deep understanding of performance marketing, direct-to-consumer (DTC)<br /> strategies, and website management &amp;amp; optimization.<br /> Specific Responsibilities:<br />  Develop and execute comprehensive digital marketing strategies across various platforms<br /> (SEO, SEM, PPC, email marketing, social media, etc.).<br />  Analyze competitors&rsquo; digital marketing strategies and market trends to ensure a competitive<br /> edge.<br />  Collaborate with the marketing team to create integrated campaigns that align with business<br /> goals.<br />  Optimize the company&rsquo;s website and online content for search engines (SEO) to improve<br /> organic traffic and rankings.<br />  Manage paid advertising campaigns (Google Ads, Bing Ads, etc.) to drive relevant traffic to<br /> the website.<br />  Ensure content is optimized for SEO and aligns with the brand&rsquo;s voice and messaging.<br />  Manage content distribution and promotion across social media, email newsletters, and<br /> other digital channels.<br />  Manage and grow the company&rsquo;s presence across social media platforms (Facebook, Twitter,<br /> LinkedIn, Instagram, etc.).<br />  Plan, schedule, and execute paid and organic social media campaigns.<br />  Analyze social media performance and adjust strategies to optimize engagement and<br /> conversion.<br />  Use Google Analytics, SEMrush, and other digital tools to track and analyze campaign<br /> performance.<br />  Provide regular reports on KPIs such as traffic, leads, conversions, and ROI.<br />  Optimize campaigns based on data insights and performance metrics to maximize results.<br />  Collaborate with the design, content, and product teams to ensure consistency across all<br /> digital marketing efforts.<br />  Stay updated on the latest digital marketing trends and tools to ensure the company&rsquo;s digital<br /> marketing remains innovative.<br />  Manage the budget for digital marketing campaigns and ensure that resources are allocated<br /> efficiently.<br />  Ensure that campaigns are cost-effective and deliver the desired ROI.<br /> Skills/Requirements<br />  Strong understanding of SEO, SEM, PPC, and social media marketing.<br />  Proficiency in Google Analytics, Google Ads, and other marketing platforms (e.g., Facebook<br /> Ads Manager, LinkedIn Campaign Manager).<br />  Excellent analytical skills with the ability to interpret data and optimize strategies<br /> accordingly<br />  Strong communication and collaboration skills. MBA preferably with a specialization in<br /> Marketing, Digital Commerce, or Strategy.<br />  7-10 years of experience in performance marketing, e-commerce, and website optimization.<br /> </div> <div>Experience in merchandising or category management within platforms like Amazon,</div> <div>Flipkart, or consumer-oriented organizations<br />  Hands-on, detail oriented, energetic and results-driven<br />  Reporting into CMO</div>