<p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><b><span style="font-size:11pt">Responsibilities:</span></b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial">&nbsp;</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <ol start="1" style="color:#222222; font-family:Arial, Helvetica, sans-serif; font-size:small; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2; text-align:start; text-indent:0px; text-transform:none; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; white-space:normal; background-color:#ffffff; text-decoration-thickness:initial; text-decoration-style:initial; text-decoration-color:initial" type="1"> <li style="margin-left:15px"><b><span style="font-size:11pt">Design Leadership:</span></b>

<ul type="disc">
	<li style="margin-left:15px"><span style="font-size:11pt">Provide strategic leadership and direction to the design team, ensuring the delivery of high-quality, visually appealing, and on-brand design solutions.</span></li>
	<li style="margin-left:15px"><span style="font-size:11pt">Foster a culture of creativity, collaboration, and continuous improvement within the design team.</span></li>
</ul>
</li>
<li style="margin-left:15px"><b><span style="font-size:11pt">Brand Identity:</span></b>
<ul type="disc">
	<li style="margin-left:15px"><span style="font-size:11pt">Develop and execute the overall brand strategy to enhance brand equity and ensure a consistent brand experience across all touchpoints.</span></li>
	<li style="margin-left:15px"><span style="font-size:11pt">Collaborate with cross-functional teams to align design efforts with business objectives and marketing initiatives.</span></li>
</ul>
</li>
<li style="margin-left:15px"><b><span style="font-size:11pt">Creative Direction:</span></b>
<ul type="disc">
	<li style="margin-left:15px"><span style="font-size:11pt">Lead the creative direction for all marketing materials, campaigns, and initiatives, ensuring alignment with brand guidelines and messaging.</span></li>
	<li style="margin-left:15px"><span style="font-size:11pt">Work closely with internal and external stakeholders to understand project requirements and deliver innovative design solutions.</span></li>
</ul>
</li>
<li style="margin-left:15px"><b><span style="font-size:11pt">User Experience (UX) and User Interface (UI) Design:</span></b>
<ul type="disc">
	<li style="margin-left:15px"><span style="font-size:11pt">Oversee the development of user-centered design processes to enhance the overall user experience across digital and physical touchpoints.</span></li>
	<li style="margin-left:15px"><span style="font-size:11pt">Collaborate with R&amp;D teams to integrate design thinking(Right logo, brand identity etc) into the footwear development lifecycle.</span></li>
</ul>
</li>
<li style="margin-left:15px"><b><span style="font-size:11pt">Team Management:</span></b>
<ul type="disc">
	<li style="margin-left:15px"><span style="font-size:11pt">Mentor, and develop a high-performing design team.</span></li>
	<li style="margin-left:15px"><span style="font-size:11pt">Manage and prioritize projects, allocate resources effectively, and ensure timely delivery of design assets.</span></li>
</ul>
</li>

</ol> <p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><b>&nbsp;</b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p style="text-align:start; text-indent:0px; -webkit-text-stroke-width:0px"><span style="font-size:small"><span style="color:#222222"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="widows:2"><span style="word-spacing:0px"><span style="white-space:normal"><span style="background-color:#ffffff"><span style="text-decoration-thickness:initial"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><b><span style="font-size:11pt">Qualifications:</span></b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <ul style="color:#222222; font-family:Arial, Helvetica, sans-serif; font-size:small; font-style:normal; font-variant-ligatures:normal; font-variant-caps:normal; font-weight:400; letter-spacing:normal; orphans:2; text-align:start; text-indent:0px; text-transform:none; widows:2; word-spacing:0px; -webkit-text-stroke-width:0px; white-space:normal; background-color:#ffffff; text-decoration-thickness:initial; text-decoration-style:initial; text-decoration-color:initial" type="disc"> <li style="margin-left:15px"><span style="font-size:11pt">Proven experience as a Design or Creative Director, preferably in a marketing or branding role.</span></li> <li style="margin-left:15px"><span style="font-size:11pt">Strong fashion first approach</span></li> <li style="margin-left:15px"><span style="font-size:11pt">Strong portfolio showcasing a diverse range of design projects and successful brand initiatives.</span></li> <li style="margin-left:15px"><span style="font-size:11pt">In-depth knowledge of design principles, brand development, and industry trends.</span></li> <li style="margin-left:15px"><span style="font-size:11pt">Excellent leadership and communication skills, with the ability to inspire and guide a creative team.</span></li> <li style="margin-left:15px"><span style="font-size:11pt">Proficient in design software and tools.</span></li> <li style="margin-left:15px"><span style="font-size:11pt">Bachelor&#39;s degree in Design, Marketing, or a related field; Master&#39;s degree is a plus.</span></li> <li style="margin-left:15px">Candidates from institutes like MICA and NID etc. will be preferred or considered</li> </ul>