Provide strategic leadership and direction to the design team, ensuring the delivery of high-quality, visually appealing, and on-brand design solutions.
Foster a culture of creativity, collaboration, and continuous improvement within the design team.
Brand Identity:
Develop and execute the overall brand strategy to enhance brand equity and ensure a consistent brand experience across all touchpoints.
Collaborate with cross-functional teams to align design efforts with business objectives and marketing initiatives.
Creative Direction:
Lead the creative direction for all marketing materials, campaigns, and initiatives, ensuring alignment with brand guidelines and messaging.
Work closely with internal and external stakeholders to understand project requirements and deliver innovative design solutions.
User Experience (UX) and User Interface (UI) Design:
Oversee the development of user-centered design processes to enhance the overall user experience across digital and physical touchpoints.
Collaborate with R&D teams to integrate design thinking(Right logo, brand identity etc) into the footwear development lifecycle.
Team Management:
Mentor, and develop a high-performing design team.
Manage and prioritize projects, allocate resources effectively, and ensure timely delivery of design assets.
Qualifications:
Proven experience as a Design or Creative Director, preferably in a marketing or branding role.
Strong fashion first approach
Strong portfolio showcasing a diverse range of design projects and successful brand initiatives.
In-depth knowledge of design principles, brand development, and industry trends.
Excellent leadership and communication skills, with the ability to inspire and guide a creative team.
Proficient in design software and tools.
Bachelor's degree in Design, Marketing, or a related field; Master's degree is a plus.
Candidates from institutes like MICA and NID etc. will be preferred or considered
