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Marketing Lead | Scrabble

Posted on July 8, 2024

Job Description

Key responsibilities:
 
• Manage social media and online presence
o Create or get created content, such as blogs, founder testimonials, fund activities, and investment announcements, through freelancers
o Post through channels – LinkedIn and X; monitor and grow engagement
o Track updates and mentions related to team, portfolio companies, and their founders and amplify relevant ones
o Ensure website stays updated and improvements are continuously made
o Manage brand assets – collaterals, templates, and marketing databases
 
• Community building
o Create platforms/ opportunities to facilitate connection among various stakeholders – founders, experts, investors, and the broader startup ecosystem to expand community and deepen engagement
o Conceptualize and organize, in coordination with administration team, virtual and inperson events such as industry mixers, breakfast meetings, expert sessions, and portfolio get togethers
o Send regular updates on fund activities to portfolio companies, such as through newsletters
 
• Brand building
o Identify and execute opportunities to strengthen the brand
o Launch and lead initiatives such as podcasts, corporate governance day o Coordinate with PR agencies and media covering startup ecosystem
o Identify and secure speaking opportunities for IEVF leadership at startup conferences and events
o Work cohesively IEVF’s investment and operations team for execution
 
• Portfolio support
o Identify opportunities related to hiring, marketing, and policy and government relations for portfolio companies and make those accessible to them
 
Qualifications and requirements:
• 6-8 years of experience in marketing, especially digital, brand building, communications, content creation, event management, and community development
• Entrepreneurial approach
• Problem solving skills
• Data oriented mindset and structured working
• Strong people skills
• Passion to work with founders
• Familiarity with technology and startup ecosystem
 
 
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