Social Media Manager | Scrabble
Posted on January 25, 2026
Job Description
Job Title: Social Media Manager
Company: CHOSEN®️
Location: Chennai
Experience: 2-4 years
Reporting To: Brand Manager
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About CHOSEN®️
Founded by Dr. Renita Rajan, a cosmetic dermatologist with nearly two decades of experience, CHOSEN®️ is a science-backed skincare and haircare brand rooted in clinical expertise and proven results. With over 40,000 clients served through its laser dermatology clinic, CHOSEN®️ bridges dermatological science with conscious beauty.
Recognized by ELLE and GlobalSpa for safe, effective, and sustainable formulations, CHOSEN®️ stands for transparency, trust, and results-driven skincare.
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Role Overview
We are seeking a strategic, detail-oriented Social Media Manager to own and scale CHOSEN®️’s digital presence. This role will lead social media strategy, content planning, community building, platform-specific campaigns, and influencer collaborations while ensuring all communication aligns with our science-first, dermatologist-led brand ethos.
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Key Responsibilities
Social Media Strategy & Planning
- Own and execute CHOSEN®️’s end-to-end social media strategy aligned with brand and business goals
- Build and manage monthly and quarterly content calendars across platforms (Instagram, YouTube, LinkedIn, X, etc.)
- Translate dermatological science into engaging, consumer-friendly content
Content & Campaign Execution
- Collaborate with content, design, medical, and brand teams to produce high-quality, accurate content
- Plan and execute platform-specific campaigns including product launches, educational series, and brand moments
- Maintain consistent brand voice, visual identity, and messaging across all platforms
Community Management
- Actively manage comments, DMs, and community interactions with empathy and accuracy
- Build trust-driven conversations around skin and hair concerns
- Monitor brand sentiment and manage escalations in coordination with internal teams
Influencer & Creator Management
- Identify, onboard, and manage dermatologists, creators, and skincare influencers aligned with CHOSEN®️’s values
- Manage influencer briefs, deliverables, timelines, and commercials
- Ensure content is compliant, science-backed, and brand-appropriate
- Track influencer performance and ROI
Analytics & Optimization
- Track and analyze performance metrics including reach, engagement, growth, and conversions
- Share insights, reports, and recommendations with the Brand Manager
- Continuously optimize content based on performance and audience behavior
Cross-Functional Collaboration
- Work closely with Brand, Medical, Performance Marketing, PR, and Product teams
- Support integrated marketing campaigns and offline initiatives when required
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Requirements
- 3–6 years of experience managing social media for consumer brands
- Strong understanding of social platforms, algorithms, trends, and content formats
- Proven experience in influencer and creator management
- Ability to simplify scientific or technical information into engaging content
- Strong communication, copy sensibility, and attention to detail
- Data-driven mindset with experience using social analytics tools
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Preferred Experience
- Experience in skincare, beauty, wellness, or dermatology-led brands
- Familiarity with regulatory and compliance considerations in beauty/skin content
- Agency + brand-side experience is a plus
Company: CHOSEN®️
Location: Chennai
Experience: 2-4 years
Reporting To: Brand Manager
---
About CHOSEN®️
Founded by Dr. Renita Rajan, a cosmetic dermatologist with nearly two decades of experience, CHOSEN®️ is a science-backed skincare and haircare brand rooted in clinical expertise and proven results. With over 40,000 clients served through its laser dermatology clinic, CHOSEN®️ bridges dermatological science with conscious beauty.
Recognized by ELLE and GlobalSpa for safe, effective, and sustainable formulations, CHOSEN®️ stands for transparency, trust, and results-driven skincare.
---
Role Overview
We are seeking a strategic, detail-oriented Social Media Manager to own and scale CHOSEN®️’s digital presence. This role will lead social media strategy, content planning, community building, platform-specific campaigns, and influencer collaborations while ensuring all communication aligns with our science-first, dermatologist-led brand ethos.
---
Key Responsibilities
Social Media Strategy & Planning
- Own and execute CHOSEN®️’s end-to-end social media strategy aligned with brand and business goals
- Build and manage monthly and quarterly content calendars across platforms (Instagram, YouTube, LinkedIn, X, etc.)
- Translate dermatological science into engaging, consumer-friendly content
Content & Campaign Execution
- Collaborate with content, design, medical, and brand teams to produce high-quality, accurate content
- Plan and execute platform-specific campaigns including product launches, educational series, and brand moments
- Maintain consistent brand voice, visual identity, and messaging across all platforms
Community Management
- Actively manage comments, DMs, and community interactions with empathy and accuracy
- Build trust-driven conversations around skin and hair concerns
- Monitor brand sentiment and manage escalations in coordination with internal teams
Influencer & Creator Management
- Identify, onboard, and manage dermatologists, creators, and skincare influencers aligned with CHOSEN®️’s values
- Manage influencer briefs, deliverables, timelines, and commercials
- Ensure content is compliant, science-backed, and brand-appropriate
- Track influencer performance and ROI
Analytics & Optimization
- Track and analyze performance metrics including reach, engagement, growth, and conversions
- Share insights, reports, and recommendations with the Brand Manager
- Continuously optimize content based on performance and audience behavior
Cross-Functional Collaboration
- Work closely with Brand, Medical, Performance Marketing, PR, and Product teams
- Support integrated marketing campaigns and offline initiatives when required
---
Requirements
- 3–6 years of experience managing social media for consumer brands
- Strong understanding of social platforms, algorithms, trends, and content formats
- Proven experience in influencer and creator management
- Ability to simplify scientific or technical information into engaging content
- Strong communication, copy sensibility, and attention to detail
- Data-driven mindset with experience using social analytics tools
---
Preferred Experience
- Experience in skincare, beauty, wellness, or dermatology-led brands
- Familiarity with regulatory and compliance considerations in beauty/skin content
- Agency + brand-side experience is a plus