Digital Marketing- Sr. Executive | Scrabble & Jigsaw
Posted on October 14, 2024
Job Description
<p style="text-align:justify; margin-top:4px"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif""><b>1. Search Engine Optimization (SEO):</b></span></span></p>
<ul>
<li style="text-align:justify"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif"">Perform keyword research to optimize content and landing pages for search engines.</span></span></li>
<li style="text-align:justify"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif"">Develop and execute on-page and off-page SEO strategies to drive organic traffic.</span></span></li>
<li style="text-align:justify"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif"">Track, report, and analyze website analytics and SEO performance.</span></span></li>
<li style="text-align:justify"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif"">Stay updated on SEO best practices and industry changes to ensure high SERP rankings.</span></span></li>
</ul>
<p style="margin-left:48px; text-align:justify"> </p>
<p style="text-align:justify; margin-top:4px"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif""><b>2. Website Management:</b></span></span></p>
<ul>
<li style="text-align:justify"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif"">Oversee the website’s content management system (CMS) ensuring an optimal user experience.</span></span></li>
<li style="text-align:justify"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif"">Coordinate with the development team to maintain website functionality, speed, and overall performance.</span></span></li>
<li style="text-align:justify"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif"">Ensure the website is updated regularly with fresh content aligned with digital marketing campaigns.</span></span></li>
<li style="text-align:justify"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif"">Optimize landing pages for conversions and monitor website traffic using tools like Google Analytics.</span></span></li>
</ul>
<p style="margin-left:48px; text-align:justify"> </p>
<p style="text-align:justify; margin-top:4px"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif""><b>3. AgencyPartner Management:</b></span></span></p>
<ul>
<li style="text-align:justify"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif""><span style="font-family:"Tahoma","sans-serif""></span>Facilitate clear communication between agencies, production houses, and internal teams<b>.</b></span></span></li>
<li style="text-align:justify"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif""><span style="font-family:"Tahoma","sans-serif""></span>Develop and maintain strong relationships with advertising agencies.</span></span></li>
<li style="text-align:justify"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif""><span style="font-family:"Tahoma","sans-serif""></span>Manage agency pitch processes, scope of work, and contracts.</span></span></li>
<li style="text-align:justify"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif""><span style="font-family:"Tahoma","sans-serif""></span>Oversee agency performance, providing feedback and guidance.</span></span></li>
</ul>
<p style="text-align:justify; margin-top:4px"> </p>
<p style="text-align:justify; margin-top:4px"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif""><b>4. Production House Management:</b></span></span></p>
<ul>
<li style="text-align:justify"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif""><span style="font-family:"Tahoma","sans-serif""></span>Partner with production houses for digital, and social content.</span></span></li>
<li style="text-align:justify"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif""><span style="font-family:"Tahoma","sans-serif""></span>Manage production budgets, schedules, and deliverables.</span></span></li>
<li style="text-align:justify"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif""> Coordinate with internal stakeholders to ensure production alignment.</span></span></li>
<li style="text-align:justify"><span style="font-size:10pt"><span style="font-family:Calibri,"sans-serif""><span style="font-family:"Tahoma","sans-serif""></span>Ensure high-quality content delivery.</span></span></li>
</ul>