1. Search Engine Optimization (SEO):
- Perform keyword research to optimize content and landing pages for search engines.
- Develop and execute on-page and off-page SEO strategies to drive organic traffic.
- Track, report, and analyze website analytics and SEO performance.
- Stay updated on SEO best practices and industry changes to ensure high SERP rankings.
2. Website Management:
- Oversee the website’s content management system (CMS) ensuring an optimal user experience.
- Coordinate with the development team to maintain website functionality, speed, and overall performance.
- Ensure the website is updated regularly with fresh content aligned with digital marketing campaigns.
- Optimize landing pages for conversions and monitor website traffic using tools like Google Analytics.
3. AgencyPartner Management:
- Facilitate clear communication between agencies, production houses, and internal teams.
- Develop and maintain strong relationships with advertising agencies.
- Manage agency pitch processes, scope of work, and contracts.
- Oversee agency performance, providing feedback and guidance.
4. Production House Management:
- Partner with production houses for digital, and social content.
- Manage production budgets, schedules, and deliverables.
- Coordinate with internal stakeholders to ensure production alignment.
- Ensure high-quality content delivery.
