Content & Creative Lead

Company Overview

We are building a first-of-its-kind, industry-led institution dedicated to developing the next generation of leaders in Banking, Financial Services, and Insurance (BFSI). Headquartered in Mumbai, India's financial capital, the institute is designed to bridge the gap between traditional management education and the evolving needs of the financial services industry.

Built in collaboration with industry leaders, the institution combines rigorous academics, practitioner-led learning, immersive on-the-job experiences, and an AI-native curriculum to prepare graduates who are ready to create impact from day one. With a highly selective intake, specialized finance tracks, and deep industry integration, the institute aims to become India's premier destination for finance education and leadership development.

Our vision is to build a globally respected institution that shapes the future leaders of India's financial ecosystem through innovation, excellence, and real-world learning.

Job Summary

As the Content & Creative Lead, you will own the creative vision and brand communication strategy of the institute. This is not a conventional content marketing role. You will define what the brand stands for, develop compelling narratives, and ensure every piece of communication reflects the institution's ambition, credibility, and personality.

You will influence every touchpoint that shapes the institute's reputation, working closely with founders, leadership, and creative agencies to transform strategic ideas into impactful stories that inspire prospective students and build long-term trust.

Responsibilities

• Brand Strategy & Positioning: Define and evolve the institute's brand narrative and communication strategy, develop messaging that differentiates the institution, and build a strong, premium brand identity.
• Creative Direction: Own the creative vision across all marketing and communication channels, conceptualize campaigns and visual storytelling, and review all creative outputs.
• Content Leadership: Develop the editorial and content strategy while guiding content creation across various platforms to ensure consistency in tone and messaging.
• Agency & Stakeholder Management: Partner with creative agencies, translate business objectives into compelling briefs, and provide strategic direction for world-class execution.
• Campaign Development: Design integrated campaigns for admissions and brand awareness while supporting lead generation and student engagement efforts.
• Brand Governance: Maintain consistency across all brand assets and establish creative standards for internal and external stakeholders.

Qualifications

• Experience: 5–10 years in Brand, Content, Creative Strategy, Creative Direction, or Brand Communications.
• Skills: Strong creative instincts, excellent storytelling and communication skills, attention to detail, and the ability to think strategically.
• Collaboration: Experience working with creative agencies or leading in-house teams.
• Aesthetic Sense: Proficiency in design, video, digital content, and brand communication.
• Environment Adaptability: Ability to thrive in a fast-paced, entrepreneurial setting.

Preferred Skills

• Background in Creative Agencies, Branding & Design Consultancies, EdTech or Higher Education Brands, Consumer Internet & Digital-first Companies, D2C Brands, Content-led Consumer Businesses, or Media & Publishing Companies.
• Experience in building brands from an early stage or working with premium consumer brands is an added advantage.

Experience

• 5–10 years of relevant experience is required, preferably in related fields such as brand strategy or content creation.

Environment

• This position is located in Mumbai (Lower Parel), in a fast-paced and entrepreneurial environment where innovation and adaptability are key.

Salary

• Salary information is not specified.

Growth Opportunities

• Details regarding potential career advancement opportunities within the company are not specified.

Benefits

• Information about offered benefits, such as insurance or paid leave, is not specified.