<div>Job Description<br /> We are currently seeking a Performance Marketing Manager at Raaz. This role involves working directly with the founding team from our office in Bangalore.</div> <div><br /> Key Responsibilities:<br /> ● Performance Marketing Strategy<br /> ○ Develop and own the overall performance marketing strategy to drive traffic, revenue growth, and customer acquisition.<br /> ○ Implement best practices for scaling paid media campaigns across platforms like Google and Mets Ads including new ad forms like CTWA and app install ones.<br /> ○ Optimize campaigns for key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Ad Spend (ROAS).</div> <div>&nbsp;</div> <div>● Campaign Management &amp; Optimization<br /> ○ Lead the end-to-end execution of digital marketing campaigns, including planning, budgeting, execution, and performance analysis.<br /> ○ Continuously optimize campaign performance through A/B testing, creative iterations, audience targeting, and bid adjustments.<br /> ○ Collaborate with creative and content teams to develop high-converting ad creatives.</div> <div><br /> ● Data Analysis &amp; Reporting<br /> ○ Analyze campaign performance data and customer behavior metrics to identify trends and opportunities.<br /> ○ Create detailed performance reports, providing actionable insights and recommendations to senior leadership.<br /> ○ Use predictive analytics to forecast performance outcomes and guide budget allocation.</div> <div>&nbsp;</div> <div>Requirements:<br /> ● 2-6 years of experience in performance marketing, preferably within a consultative sales or HealthTech startup.<br /> ● Proven track record of scaling paid media budgets and achieving aggressive growth targets.<br /> ● Deep expertise in key performance marketing platforms (Google Ads, Facebook/Meta Ads, etc.).<br /> ● Experience with tools like Google Analytics, Excel (pivot tables, v-lookups), and marketing automation platforms.<br /> ● Bonus: Experience in managing Out-of-Home (OOH) campaigns such as billboards, transit ads, and hyperlocal branding efforts.</div> <div><br /> Benefits:</div> <div><br /> ● Competitive salary<br /> ● Expense any books you read<br /> ● Lunch at office<br /> ● Direct access to the leadership team &amp; rapid professional growth</div> <div>&nbsp;</div>