Senior Business Analyst - Product

Company Overview

Khatabook is a fintech company dedicated to empowering India's 60 million Micro, Small, and Medium Enterprises (MSMEs). By simplifying business management through technology, Khatabook aims to enhance the digital experience of this significant sector, which plays a crucial role in India's economy.

Job Summary

The Senior Business Analyst - Product will drive product strategy and performance by leveraging data analysis, metrics tracking, and insights. This role will play a vital part in improving user engagement and retention through strategic product development and collaboration with cross-functional teams.

Responsibilities

• Partner with product managers, designers, and engineers to inform product decisions with data, ensuring metric-driven development across the product lifecycle.
• Drive product strategy by identifying key product metrics, tracking them rigorously, and providing insights to enhance user engagement, retention, and feature adoption.
• Improve data instrumentation, event tracking, and visibility for a thorough understanding of user journeys and product usage.
• Collaborate with cross-functional teams to design and evaluate experiments (A/B tests) that validate hypotheses and improve product performance.
• Build and maintain dashboards, reports, and automated systems to monitor product Key Performance Indicators (KPIs) and surface actionable insights to product and leadership teams.
• Work closely with Data Science and Data Engineering teams to ensure robust data pipelines and modelling frameworks align with product goals.
• Enable senior leadership decision-making by translating product metrics and trends into clear, impactful narratives.
• Mentor junior analysts and contribute to analytical best practices across the organization.

Qualifications

• 2-4 years of experience in analytics, with strong prior experience (1-2 years) in product analytics.
• Proficiency in SQL and Excel, with substantial experience using Business Intelligence (BI) tools such as Tableau, Qlikview, Power BI, Cognos, BO, or Pentaho.
• Strong understanding of statistics and experience in statistical analysis, including designing experiments and A/B testing frameworks.
• Strong quantitative abilities with distinct problem-solving and excellent analytical skills.
• Strong organizational, communication, presentation, and project management skills.
• Background in statistical modelling and experience with statistical/scripting tools such as R, Python, Spark, SAS, or SPSS is a plus.
• Educational qualifications include a degree in a relevant field (Bachelor's or Master's) from an accredited institution.

Preferred Skills

• Experience with advanced analytics techniques and tools.
• Knowledge of financial analysis and reporting.

Experience

• 2-4 years of relevant experience, with at least 1-2 years focused specifically on product analytics.

Environment

• Full-time position based in Bengaluru, India. The work environment encourages innovation and collaboration among dynamic talents.

Salary

• Salary details are not specified.

Growth Opportunities

• Opportunities for career advancement within the company are available as business and product initiatives grow.

Benefits

• Khatabook offers a supportive work environment that values each contributor's unique self, promoting equality and diversity, although specific benefits are not listed.