Digital Marketing Specialist

Company Overview

Not specified.

Job Summary

As a Digital Marketing Specialist, you will be responsible for the digital marketing journey of VegNonVeg in India, focused on growing customer acquisition, engaging the online community, and enhancing the overall conversion and growth of the brand. In this newly created role, you will serve as the day-to-day liaison between business stakeholders, the Brand and Content team, and digital marketing agencies/partners to execute the overall digital strategy for VegNonVeg.

Responsibilities

• Translate overall brand and business objectives into focused monthly and quarterly digital strategies, driven by data insights and performance trends.
• Plan, execute, and optimize full-funnel digital marketing campaigns across paid and owned channels including search, social media, display, remarketing, YouTube, third-party collaborations, and organic initiatives.
• Lead campaign planning and execution across Meta, Google, and YouTube, balancing performance marketing goals with awareness and consideration-led campaigns.
• Collaborate with media vendors and agencies to allocate budgets, forecast revenue, manage spends, and continuously optimize campaign performance to achieve business targets.
• Own ROI-based optimization for e-commerce, ensuring efficient media buying, performance scaling, and improving key metrics such as ROAS, CAC, and conversion rates.
• Implement and track e-commerce growth strategies, ensuring alignment between paid media, organic traffic, website experience, and conversion performance.
• Conduct keyword research and support SEO initiatives to improve organic visibility, traffic quality, and long-term revenue contribution.
• Perform creative and campaign analysis to derive learnings, identify winning formats and messaging, and provide insights back into future campaign and content planning.
• Manage digital agencies and external partners, acting as the key interface between agency teams, internal stakeholders, IT, and brand teams for timely execution.
• Oversee day-to-day management of all digital touchpoints, ensuring brand consistency, operational efficiency, and performance alignment.
• Supervise social moderation and online reputation management (ORM), including monitoring and responding to queries and complaints, and maintaining records.
• Track, analyze, and report campaign KPIs and performance metrics, sharing actionable insights with stakeholders and driving continuous experimentation and optimization.

Qualifications

• Education: Bachelor’s or Master’s degree in Marketing/Communication.
• Experience: 3-4 years of hands-on digital marketing experience, including strong e-commerce (DTC and omni-channel experience is a plus).
• Proficiency in digital KPIs tracking through analytics tools such as Google Analytics (GA).
• Proficiency in content management systems or Enterprise Resource Planning (ERP) systems.
• Experience with end-to-end campaign tagging through Google Tag Manager (GTM).
• Strong analytical and data-driven decision-making, alongside project management skills.
• Excellent communication skills and a team player attitude.
• Highly motivated, self-starter with a strong sense of urgency and ownership to deliver commitments on time.
• Creative and sensitive to market trends and behavioral insights.

Preferred Skills

• Experience in handling retail brands or the sneaker business would be a plus.
• Experience in digital creative development and media buying across multiple channels and platforms.
• Experience working with cross-functional teams within the organization.

Experience

3-4 years of relevant experience in digital marketing, with a focus on e-commerce and brand management.