Social Media Executive

Company Overview

Not specified.

Job Summary

We are seeking a result-oriented Social Media Executive responsible for managing daily social media operations and driving the performance and growth of our social media pages. The role requires ownership, analytical thinking, and a clear understanding of how content translates into engagement, inquiries, and walk-ins. The ideal candidate will play a key role in enhancing brand visibility, engagement, and lead generation through strategic content management and performance analysis.

Responsibilities

• Social Media Management (Execution):

  • Plan, manage, and execute the monthly and weekly social media calendar.
  • Ensure timely posting of reels, stories, static posts, highlights, and campaigns.
  • Maintain brand tone, visual consistency, and premium aesthetics across all platforms.
  • Coordinate with internal teams for shoots, creatives, product information, and store updates.

• Performance Tracking & Growth:

  • Track daily and weekly performance metrics such as Reach, Engagement, Saves, Shares, Profile visits, DMs, inquiries, and leads.
  • Analyze content performance to identify what works and what doesn’t.
  • Suggest data-backed improvements for content formats, hooks, captions, and posting times.
  • Take responsibility for month-on-month growth of social pages.

• Reporting & Review:

  • Share weekly performance reports with clear numbers, insights, and action points.
  • Present monthly performance summaries versus targets.
  • Identify gaps and proactively propose corrective actions.

• Audience Engagement & Lead Handling:

  • Monitor comments, DMs, and story replies daily.
  • Respond in a timely, brand-appropriate manner.
  • Coordinate with sales/store teams to close social media inquiries.
  • Track lead sources and outcomes where applicable.

• Content Optimization & Trends:

  • Stay updated with social media trends, reels formats, and algorithm changes.
  • Adapt trends to suit a premium jewelry brand.
  • Continuously improve content quality to drive engagement and visibility.

• Ownership & Accountability:

  • Take end-to-end ownership of assigned tasks.
  • Ensure zero dependency for follow-ups or reminders.
  • Maintain professionalism, clarity, and confidence in communication.
  • Treat social media as a performance-driven marketing channel, not just a posting platform.

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Media Studies, Business, or a related field.
• Specialized certification in Digital Marketing / Social Media Marketing (preferred).
• 2–4 years of hands-on experience managing brand social media pages, preferably in retail, lifestyle, or luxury sectors.
• Strong understanding of social media analytics and insights tools.
• Ability to connect content performance with business objectives.
• Hands-on experience with Instagram and Facebook, especially reels-focused.
• Strong coordination and execution skills.
• Proficiency in MS Office, Google Workspace, and marketing & AI tools (Analytics, Campaign platforms).

Preferred Skills

• Familiarity with design tools.
• Knowledge of tools like Google Analytics and Meta Business Suite.
• Experience in managing influencer marketing campaigns.

Experience

• 2–4 years of relevant experience in managing and growing brand social media pages, with a focus on retail, lifestyle, or luxury brands.

Environment

• The role involves working in a dynamic, fast-paced environment.
• Location details are not specified; the role could be in-office, remote, or hybrid.
• The candidate should be comfortable with multitasking and managing multiple campaigns simultaneously.

Salary

Not specified.

Growth Opportunities

Not specified.

Benefits

Not specified.