<p style="margin-right:10px; margin-left:10px; text-align:justify"><span style="font-size:11pt"><span style="text-autospace:none"><span style="font-family:Calibri,&quot;sans-serif&quot;"><b><span style="font-size:11.5pt"><span style="color:#002060">Key Responsibilities</span></span></b></span></span></span></p> <ul> <li style="margin-right:10px; margin-bottom:13px; text-align:justify"><span style="font-size:11pt"><span style="text-autospace:none"><span style="line-height:115%"><span style="font-family:Calibri,&quot;sans-serif&quot;">Will be responsible for developing, executing, measuring, and report marketing campaigns and lead generation activities to support sales and drive the success of high-impact marketing initiatives.</span></span></span></span></li> <li style="margin-right:10px; margin-bottom:13px; text-align:justify"><span style="font-size:11pt"><span style="text-autospace:none"><span style="line-height:115%"><span style="font-family:Calibri,&quot;sans-serif&quot;">The successful candidate will drive digital and print marketing content and manage marketing programs that effectively position ACT products to generate sales leads for the business.</span></span></span></span></li> <li style="margin-right:10px; margin-bottom:13px; text-align:justify"><span style="font-size:11pt"><span style="text-autospace:none"><span style="line-height:115%"><span style="font-family:Calibri,&quot;sans-serif&quot;">Will also be part of the marketing team&#39;s effort to plan, direct, and implement the company&#39;s corporate brand and overall marketing communications strategy.</span></span></span></span></li> <li style="margin-right:10px; margin-bottom:13px; text-align:justify"><span style="font-size:11pt"><span style="text-autospace:none"><span style="line-height:115%"><span style="font-family:Calibri,&quot;sans-serif&quot;">He/She will be responsible for communicating consistent messages across media channels and ensuring that key, strategic messages are communicated to target audiences. </span></span></span></span></li> <li style="margin-right:10px; margin-bottom:13px; text-align:justify"><span style="font-size:11pt"><span style="text-autospace:none"><span style="line-height:115%"><span style="font-family:Calibri,&quot;sans-serif&quot;">Will be responsible for marketing and communications deliverable that include conference and trade show participation, the development and design of sales enablers, and other collateral.</span></span></span></span></li> <li style="margin-right:10px; margin-bottom:13px; text-align:justify"><span style="font-size:11pt"><span style="text-autospace:none"><span style="line-height:115%"><span style="font-family:Calibri,&quot;sans-serif&quot;">As part of the Marketing team, s/he will also be responsible for managing media partnerships, media buying.</span></span></span></span></li> <li style="margin-right:10px; margin-bottom:13px; text-align:justify"><span style="font-size:11pt"><span style="text-autospace:none"><span style="line-height:115%"><span style="font-family:Calibri,&quot;sans-serif&quot;">Responsible for delivering cost savings in ATL/BTL investments.</span></span></span></span></li> <li style="margin-right:10px; margin-bottom:13px; text-align:justify"><span style="font-size:11pt"><span style="text-autospace:none"><span style="line-height:115%"><span style="font-family:Calibri,&quot;sans-serif&quot;">Responsible for liaising with corporate contacts, building and developing partnerships to further brand interests like lead generation, brand visibility, etc.</span></span></span></span></li> <li style="margin-right:10px; margin-bottom:13px; text-align:justify"><span style="font-size:11pt"><span style="text-autospace:none"><span style="line-height:115%"><span style="font-family:Calibri,&quot;sans-serif&quot;">Work with external partners and other departments internally &ndash; IT, Tech, Legal, Finance, etc. for smooth operations and to deliver on all the above objectives, as and when needed.</span></span></span></span></li> </ul>