Key Responsibilities

• Will be responsible for developing, executing, measuring, and report marketing campaigns and lead generation activities to support sales and drive the success of high-impact marketing initiatives.
• The successful candidate will drive digital and print marketing content and manage marketing programs that effectively position ACT products to generate sales leads for the business.
• Will also be part of the marketing team's effort to plan, direct, and implement the company's corporate brand and overall marketing communications strategy.
• He/She will be responsible for communicating consistent messages across media channels and ensuring that key, strategic messages are communicated to target audiences.
• Will be responsible for marketing and communications deliverable that include conference and trade show participation, the development and design of sales enablers, and other collateral.
• As part of the Marketing team, s/he will also be responsible for managing media partnerships, media buying.
• Responsible for delivering cost savings in ATL/BTL investments.
• Responsible for liaising with corporate contacts, building and developing partnerships to further brand interests like lead generation, brand visibility, etc.
• Work with external partners and other departments internally – IT, Tech, Legal, Finance, etc. for smooth operations and to deliver on all the above objectives, as and when needed.