Deriving Customer Insights: Utilise market research, consumer data, and trends analysis to
identify key insights into our target audience's preferences, behaviours, and needs, and use
the same to drive communication across all touchpoints.
● Curating Marketing Assets: Collaborate with cross-functional teams to develop compelling
brand assets, including marketing collateral, digital content like performance marketing and
social media assets, and promotional materials that resonate with our audience and drive
engagement.
● Content Optimization: Enhance the impact of product visibility and appeal through
optimised titles, descriptions, images, videos, infographics, A+ content, and packaging,
alongside performance-driven creatives and brand communication strategies across digital
platforms.
● Assisting in Shoots: Coordinate and support photo and video shoots, ensuring that brand
messaging, visual identity, and product features are eectively communicated and captured.
● Creativity and Attention to Detail: Bring a highly creative mindset to the table, coupled
with a meticulous eye for detail, to ensure that all brand assets and executions meet our
quality standards and brand guidelines
● Packaging: Contribute to the design and development of packaging concepts in
collaborating with the design and packaging team to reflect our brand positioning, enhance
product visibility, and align with industry standards.