Head of Category and Growth

Job Summary

The Head of Sell Side Category is a strategic leadership role responsible for transforming the platform’s app and website into a highly effective self-serve engine that converts views into repeat orders from contractors. This role focuses on driving category growth, conversion optimization, and demand generation across all trades, ensuring the platform becomes the preferred choice for building professionals seeking quick, reliable access to essential materials. Reporting directly to the Founder & CEO, the incumbent will collaborate closely with the buy-side category lead, product, and marketing teams to achieve aggressive growth and operational targets.

Responsibilities

• Merchandising & Storefront Optimization: Manage the app’s home, category, and collection pages, ensuring hero-SKU placement, search relevance, and cross-sell strategies effectively drive conversions and basket value.
• Demand & Category Growth: Own the demand pipeline for all categories, setting order and GMV targets, and devising strategies to push growth across trades.
• Conversion Funnel Management: Diagnose and optimize the entire purchase journey—from search to product, cart, checkout, and order—by analyzing drop-off reasons and implementing A/B testing practices.
• Promotions & Sale Events: Coordinate with marketing to plan and execute in-app promotions, sale events, and pricing strategies that enhance visibility and competitiveness.
• Customer Retention & Repeat Orders: Collaborate with the retention team to increase reorder frequency to 4–6 times per month through reorder flows, subscriptions, and saved-site features.
• Catalogue & Merchandising Quality: Ensure product imagery, titles, pack sizes, and filters are optimized for clarity and trust, facilitating a seamless purchasing experience for busy professionals.

Qualifications

• 12+ years of experience in Indian quick commerce or high-velocity e-commerce sectors
• Proven track record of owning and scaling conversion metrics or category growth at scale.
• Strong data-driven mindset, with expertise in dashboards, funnel analysis, and A/B testing.
• Ability to brief and collaborate effectively with engineering and design teams, demonstrating a blend of merchandising instinct, growth marketing rigor, and product empathy.
• Experience building and scaling engines from near-zero in a fast-paced, evolving environment.
• Bonus: Experience selling to B2B, trade, or professional buyers—understanding reorder dynamics rather than impulse buying.

Preferred Skills

• Deep understanding of digital merchandising, storefront management, and growth strategies.
• Strong analytical skills with proficiency in data analysis tools.
• Excellent communication and cross-functional collaboration skills.
• Experience in fast-paced startup environments with a bias for action.
• Knowledge of the building materials or construction trade is a plus.

Experience

• 8-10+ years in relevant roles within Indian quick commerce or high-velocity e-commerce.
• Demonstrated success in managing growth, conversion, or category performance at scale.
• Experience working with professional or trade customers, especially in reorder-driven categories.

Environment

• The role is based onsite in Bengaluru.
• The work environment is fast-paced, dynamic, and requires a high degree of agility.
• The candidate should be comfortable working in a startup-like setting with rapid iteration and evolving priorities.

Benefits

Not specified.