<ul> <li style="margin-top:16px; margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><b><span lang="EN" style="font-family:&quot;Times New Roman&quot;,serif">Growth Marketing Strategy:</span></b></span></span></span></li> </ul> <p style="margin-top:16px; margin-bottom:16px; margin-left:48px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><span lang="EN" style="font-family:&quot;Times New Roman&quot;,serif">Develop and implement growth marketing strategies aimed at driving customer acquisition, retention, and lifetime value.</span></span></span></span><br /> &nbsp;</p> <ul> <li style="margin-top:16px; margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><b><span lang="EN" style="font-family:&quot;Times New Roman&quot;,serif">Performance Marketing:</span></b></span></span></span></li> </ul> <p style="margin-top:16px; margin-bottom:16px; margin-left:48px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><span lang="EN" style="font-family:&quot;Times New Roman&quot;,serif">Manage and optimize performance marketing campaigns across digital channels (Google Ads, Facebook, Instagram, TikTok, LinkedIn, etc.) to maximize ROI.</span></span></span></span><br /> &nbsp;</p> <ul> <li style="margin-top:16px; margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><b><span lang="EN" style="font-family:&quot;Times New Roman&quot;,serif">Retention Marketing:</span></b></span></span></span></li> </ul> <p style="margin-top:16px; margin-bottom:16px; margin-left:48px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><span lang="EN" style="font-family:&quot;Times New Roman&quot;,serif">Develop and execute retention strategies to improve customer engagement, reduce churn, and increase lifetime value through email marketing, push notifications, SMS campaigns, and loyalty programs.</span></span></span></span><br /> &nbsp;</p> <ul> <li style="margin-top:16px; margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><b><span lang="EN" style="font-family:&quot;Times New Roman&quot;,serif">Campaign Management:</span></b></span></span></span></li> </ul> <p style="margin-top:16px; margin-bottom:16px; margin-left:48px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><span lang="EN" style="font-family:&quot;Times New Roman&quot;,serif">Plan, execute, and monitor multi-channel growth campaigns. Analyze performance data and make recommendations for optimization.</span></span></span></span></p> <p style="margin-top:16px; margin-bottom:16px; margin-left:48px">&nbsp;</p> <ul> <li style="margin-top:16px; margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><b><span lang="EN" style="font-family:&quot;Times New Roman&quot;,serif">Consumer-Centric Approach: </span></b></span></span></span></li> </ul> <p style="margin-top:16px; margin-bottom:16px; margin-left:48px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><span lang="EN" style="font-family:&quot;Times New Roman&quot;,serif">Leverage your deep understanding of consumer behavior to create strategies that resonate with the target audience, particularly in e-commerce and D2C settings.</span></span></span></span><br /> &nbsp;</p> <ul> <li style="margin-top:16px; margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><b><span lang="EN" style="font-family:&quot;Times New Roman&quot;,serif">A/B Testing &amp; Optimization:</span></b></span></span></span></li> </ul> <p style="margin-top:16px; margin-bottom:16px; margin-left:48px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><span lang="EN" style="font-family:&quot;Times New Roman&quot;,serif">Implement A/B tests for landing pages, ads, email campaigns, and other marketing assets to continually optimize performance.</span></span></span></span><br /> &nbsp;</p> <ul> <li style="margin-top:16px; margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><b><span lang="EN" style="font-family:&quot;Times New Roman&quot;,serif">Data Analysis &amp; Reporting:</span></b></span></span></span></li> </ul> <p style="margin-top:16px; margin-bottom:16px; margin-left:48px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><span lang="EN" style="font-family:&quot;Times New Roman&quot;,serif">Use data to track KPIs (such as customer acquisition cost, LTV, retention rates) and provide actionable insights for growth initiatives. Prepare regular reports on campaign performance and growth metrics for senior leadership.</span></span></span></span><br /> &nbsp;</p> <ul> <li style="margin-top:16px; margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><b><span lang="EN" style="font-family:&quot;Times New Roman&quot;,serif">Collaboration:</span></b></span></span></span></li> </ul> <p style="margin-top:16px; margin-bottom:16px; margin-left:48px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Arial,sans-serif"><span lang="EN" style="font-family:&quot;Times New Roman&quot;,serif">Collaborate with cross-functional teams (Product, Sales, Content, and Design) to ensure growth initiatives align with company goals and objectives.</span></span></span></span><br /> &nbsp;</p>