<div>Job Purpose<br /> We are seeking a Marketing Manager to lead our branding and marketing efforts in our Private Brands business. The person<br /> will be accountable for leading the marketing effort on Clicktech Retail&rsquo;s Private Brands, providing guidance, support, and<br /> vision, and ensuring delivery on marketing initiatives that align with the company&#39;s and the brands&rsquo; goals. The primary scope<br /> of this role would be to help build our Private Brands across all channels (online &ndash; marketplaces, D2C and offline). The role<br /> covers strategic, analytical &amp; executional support to help the brand/s achieve their business targets. The ideal candidate will<br /> be responsible for working with cross functional teams to develop and execute our brand strategy, creating engaging<br /> marketing campaigns, and driving customer acquisition and retention.<br /> Roles &amp; Responsibilities<br /> 1. Develop and implement a marketing roadmap and strategy to achieve the business objectives of our Private Brands,<br /> including but not limited to: user acquisition and retention, revenue growth, and brand awareness.<br /> 2. End-to-end management of short-term, mid-term and long-term marketing plans basis the long-term objectives of the<br /> brand.<br /> 3. Market &amp; Consumer Understanding: Analysing the evolving competitive landscape, industry trends &amp; brand positioning;<br /> Thorough understanding of the consumer - triggers, barriers, etc.<br /> 4. Collaborate with cross-functional teams, including sourcing, vendor management, and in-stock management, to ensure<br /> alignment on the marketing strategy and execution.<br /> 5. Work with agencies and service provider teams across acquisition, retention, branding &amp; design, content &amp; cataloguing,<br /> packaging etc. to create a holistic marketing strategy.<br /> 6. New Products Launch: Designing and executing new product launch playbook for success across different channels -<br /> D2C, marketplaces, offline.<br /> 7. Communication Development: Ownership of messaging across all consumer touchpoints - social media, performance<br /> marketing, influencer collaborations, brand campaigns, etc.<br /> 8. Create and manage budgets to support marketing initiatives and ensure the best return on investment.<br /> 9. Oversee the development and execution of advertising campaigns across multiple channels (online marketplaces, D2C<br /> and offline), including social media, display, and search.<br /> 10. Develop and manage partnerships with influencers, media outlets, and other relevant organisations to expand the<br /> brand&#39;s reach and reputation.<br /> 11. Analyse and report on the effectiveness of marketing initiatives, providing insights and recommendations for<br /> improvement.<br /> 12. Work with the business teams to manage and deliver the P&amp;L of business.<br /> 13. Define the annual operating plan and work with various stakeholders to implement it</div> <div>Job specification<br /> Education<br /> &bull; MBA in marketing<br /> Experience &amp; Other Requirements<br /> ▪ Minimum of 4 years of experience in brand &amp; marketing, preferably in the Home &amp; Living industry.<br /> ▪ Prior experience in managing D2C channel, experience in e-commerce marketplaces is mandatory.<br /> ▪ Prior experience of dealing with marketing agencies will be preferred.<br /> ▪ Strong understanding of digital marketing channels, including social media, influencer, content marketing.<br /> ▪ Excellent communication and interpersonal skills. Strong project management skills and the ability to manage multiple<br /> projects simultaneously.<br /> ▪ Analytical mindset and experience with data analysis tools<br /> ▪ Strong stakeholder management skills<br /> ▪ Passionate about building brands and businesses from scratch.<br /> ▪ Self-driven and enthusiastic team player.</div>