Assistant Manager Performance Marketing

Company Overview

A dynamic organization focused on driving growth through innovative marketing strategies, specializing in performance marketing across various digital platforms. The company values creativity, collaboration, and results-driven approaches to achieve business objectives.

Job Summary

The Assistant Manager Performance Marketing will play a pivotal role in developing and executing performance marketing strategies to enhance brand visibility and drive customer acquisition. This position is crucial for optimizing marketing campaigns, analyzing performance metrics, and ensuring alignment with overall business goals.

Responsibilities

• Develop and implement performance marketing strategies, focusing on Amazon PPC (Pay-Per-Click) advertising.
• Monitor and optimize PPC campaigns to maximize return on investment (ROI) and achieve sales targets.
• Analyze campaign performance data, generating actionable insights to improve future marketing efforts.
• Collaborate with cross-functional teams to ensure cohesive marketing strategies and effective execution.
• Stay updated on industry trends and best practices in performance marketing and PPC advertising.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 2 years of experience in performance marketing or a related role.
• Proficiency in Amazon PPC and general PPC advertising techniques.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.

Preferred Skills

• Experience with additional digital marketing channels such as social media advertising and search engine optimization (SEO).
• Familiarity with marketing automation tools and analytics platforms.
• Certification in Google Ads or other relevant performance marketing certifications.

Experience

• A minimum of 2 years of relevant experience in performance marketing or digital advertising.

Environment

The role is a full-time position, with the specific work setting (remote, in-office, hybrid) to be determined based on company policy and employee preference.

Salary

Salary details are not specified.

Growth Opportunities

Opportunities for career advancement may include progression to a Marketing Manager or higher-level strategic roles within the marketing department.

Benefits

Benefits information is not provided.