Growth Strategy Development:

• ○  Develop and execute a holistic growth strategy to scale customer acquisition

  across multiple channels (paid & organic).

• ○  Own the demand generation strategy and execution, focusing on improving

  qualified leads, increasing conversion rates, and growing the pipeline.

Data-Driven Acquisition & Funnel Optimization:

• ○  Analyze customer journeys and develop solutions to enhance conversion at every stage of the funnel.

• ○  Drive continuous optimization of inbound and outbound efforts through A/B testing, multi channel attribution models, and audience segmentation.

• ○  Architect and refine attribution frameworks to measure the impact of campaigns and accurately track ROI across paid and organic channels.

• ○  Utilize advanced analytics and customer data to refine segmentation, target audiences effectively, and personalize acquisition efforts.

Cross-Functional Collaboration:

• ○  Collaborate with product, engineering, and sales teams to align growth strategies

  with Plivo’s long-term business goals.

• ○  Work closely with the executive leadership to own growth objectives, KPIs, and

  forecasting.

Performance Campaign Management:

• ○  Lead the digital growth team in building and executing performance campaigns across search, social, display, and email to acquire high-quality leads and optimize customer acquisition cost (CAC).

• ○  Manage SEO, SEM, and content strategies to drive traffic, improve rankings to increase qualified leads.

Leadership & Team Development:

• ○  Lead and mentor a high-performing growth team, ensuring alignment with Plivo’s

  strategic objectives and fostering a culture of continuous improvement.

• ○  Provide actionable insights to internal stakeholders and develop strategic

  recommendations for ongoing growth initiatives.

• ○  Hire, manage, and retain top talent, ensuring the growth team’s structure

  supports Plivo’s scaling ambitions.