Growth Marketing Manager

Company Overview

MaxiMoney is a personal-finance app developed by Value Garage Private Limited, aimed at helping individuals save money across various financial areas including loans, deposits, taxes, insurance, and investments. The application utilizes user metadata from multiple sources to provide actionable recommendations for enhancing financial health, functioning akin to having a chief financial officer (CFO) at one's fingertips.

Job Summary

The Growth Marketing Manager will be responsible for expanding MaxiMoney's user base while ensuring the quality of acquired users. This role encompasses the development and execution of marketing strategies across various channels, focusing on both acquisition and retention.

Responsibilities

• Acquisition & Funnel: Plan and execute campaigns across Meta, Google, and emerging channels, overseeing the entire process from strategy and creative design to implementation and tracking.
• Retention & Lifecycle: Develop WhatsApp, SMS, and push reminders that effectively engage users and encourage repeat usage without being perceived as spam.
• Data & Reporting: Own customer acquisition cost (CAC) and return on advertising spend (ROAS) metrics. Create and maintain reports/dashboards for marketing expenditures.

Qualifications

• Performance Marketing Experience: Proven experience in planning and optimizing paid campaigns on platforms such as Meta and Google, with demonstrable improvements in CAC or ROAS.
• Fintech or High-Intent Direct-to-Consumer (D2C) Experience: Marketing experience in the fintech sector, where user trust and compliance are critical alongside conversion rates.
• Leadership Skills: Capability to manage relationships with external vendors, as well as building an in-house team to meet company objectives.
• Educational Qualification: No specific educational qualifications required.

Preferred Skills

• Familiarity with marketing automation tools and customer relationship management (CRM) systems.
• Strong analytical skills for interpreting data and making data-driven decisions.

Experience

• 2 to 5 years of relevant experience in growth marketing, preferably in the fintech or D2C sectors.

Environment

• Work Location: Noida (Work from Office)
• Immediate joiners preferred; maximum notice period up to 45 days.

Salary

• Competitive fixed salary with sizeable Employee Stock Ownership Plans (ESOPs).

Growth Opportunities

• Opportunity to be part of the initial growth phase of a fast-growing fintech company.

Benefits

• Collaborative work environment that promotes open communication and shared accountability.