Job Summary:

We are seeking a highly skilled and experienced Campaign Consultant with deep expertise in Adobe Campaign Classic to lead and support the full lifecycle of marketing automation campaigns — from requirement gathering and solution design to implementation, testing, deployment, and optimization. This role will be instrumental in delivering personalized, data-driven marketing communications and helping our clients maximize the value of their Adobe Campaign investment.

Key Responsibilities:

• Lead the end-to-end implementation of Adobe Campaign Classic solutions, including architecture, technical design, integration, and deployment.

• Gather and analyze business requirements and translate them into technical specifications and campaign workflows.

• Design and configure complex multi-channel marketing campaigns (email, SMS, direct mail, push, etc.).

• Develop, test, and deploy workflows, data schemas, audience segmentation logic, and delivery templates within Adobe Campaign Classic.

• Integrate Adobe Campaign with external data sources (e.g., CRM, data warehouses, APIs) to enable dynamic content and personalization.

• Perform campaign performance monitoring, reporting, and optimization.

• Provide strategic guidance to stakeholders on best practices in campaign management, deliverability, and customer journey design.

• Troubleshoot issues and perform root cause analysis to ensure high campaign deliverability and platform stability.

• Collaborate with cross-functional teams including marketing, data, IT, and external partners to ensure seamless execution.