<div>As a Performance Marketer at SparX, you will play a pivotal role in enhancing the visibility and reach of our podcast across various digital platforms. Your primary responsibilities will include strategizing and executing marketing campaigns, optimizing content distribution, and analyzing data to drive audience engagement and growth. Key Responsibilities: 1. Platform Expansion and Optimization: Performance Marketer - JD 2 Develop and implement strategies to increase SparX&#39;s presence and viewership on platforms such as YouTube, Instagram, audio platforms (e.g., Spotify, Apple Podcasts), LinkedIn, etc</div> <div>&nbsp;</div> <div>Optimize content for each platform to maximize engagement and audience retention. 2. Paid Advertising Management: Plan, execute, and monitor Google Ads campaigns to promote SparX content on YouTube and other relevant platforms. Monitor campaign performance, optimize targeting parameters, and adjust bidding strategies to maximize ROI.</div> <div>&nbsp;</div> <div>Audience Analysis and Insights: Utilize analytics tools (e.g., Google Analytics, YouTube Analytics, social media insights) to track key performance metrics and audience demographics. Generate actionable insights from data analysis to inform content strategy and campaign optimization. 4. Content Promotion and Distribution: Collaborate with content creators to develop promotional assets (e.g., trailers, teasers, graphics) for SparX episodes. Coordinate cross-promotion initiatives with relevant partners and influencers to expand SparX&#39;s audience reach.</div> <div>&nbsp;</div> <div>Community Engagement: Foster a vibrant and engaged community around SparX content through active participation in relevant online forums, social media groups, and community platforms. Respond to audience feedback and inquiries in a timely and professional manner to cultivate a loyal listener base. Qualifications and Skills: Bachelor&#39;s degree in Marketing, Business Administration, or related field.</div> <div>&nbsp;</div> <div>Proven experience in performance marketing, preferably in the digital media or podcasting industry. Proficiency in Google Ads and other digital advertising platforms. Strong analytical skills with the ability to interpret data and derive actionable insights. Excellent communication and interpersonal skills. Creative thinking and problem-solving abilities. Familiarity with Indian market dynamics and cultural nuances is a plus</div>