Growth Manager

Company Overview

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Job Summary

The Growth Manager will be responsible for driving the overall growth strategy for the Sampurna apps. This includes overseeing all aspects of user acquisition, retention, and referral strategies to significantly enhance user engagement and app usage.

Responsibilities

• Own the growth roadmap for Sampurna apps, focusing on acquisition, activation, retention, and referral.
• Execute influencer and creator marketing campaigns at scale, particularly engaging rural and vernacular creators.
• Structure and finalize mobile Original Equipment Manufacturer (OEM) pre-install partnerships with brands such as Xiaomi, Samsung, Realme, and Vivo.
• Negotiate and implement brand collaborations and distributor co-marketing programs to enhance installations and active usage.
• Create and manage the social media strategy and content across platforms including Instagram, YouTube, and Facebook.
• Develop and maintain strong relationships with mainline Above The Line (ATL) and Below The Line (BTL) agencies, ensuring adherence to Service Level Agreements (SLAs).
• Plan and execute offline marketing activations, including cattle fairs, dairy cooperative events, mandis, agricultural exhibitions, and mailer programs.
• Conduct continuous growth experiments, documenting and scaling successful initiatives.

Qualifications

• Proven experience in growth marketing or a similar role.
• Strong analytical skills to measure the effectiveness of growth strategies.
• Excellent negotiation skills for managing partnerships and collaborations.
• Knowledge of social media marketing strategies and tools.
• Experience in managing agency relationships and marketing activities.
• Should possess effective communication skills for collaboration with cross-functional teams.
• Educational qualification: Bachelor’s degree in Marketing, Business, or a related field is preferred.

Preferred Skills

• Experience working in mobile app marketing.
• Familiarity with rural and vernacular market dynamics.
• Ability to handle multiple projects simultaneously and work under pressure.

Experience

• 3-5 years of relevant experience in growth marketing, preferably in the mobile app or tech industry.

Environment

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Salary

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Growth Opportunities

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Benefits

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