Vice President, Digital Marketing

Company Overview

The CKA Birla Group is a USD 3 billion diversified business conglomerate with businesses spanning both B2C (Consumer Electricals, Healthcare) and B2B (Automotive, Home and Building Materials, Technology) segments. BirlaNest, incubated within the healthcare portfolio of the CKA Birla Group 5 years ago, aims to enhance acquisition, retention, analytics, and technology within the group. The company seeks to empower businesses through transformative digital solutions, focusing on Generative AI, smart automation, and intelligent systems.

Job Summary

The Vice President of Digital Marketing will be responsible for leading digital customer acquisition strategies to enhance revenue, organic traffic, and customer engagement for BirlaNest. This role is crucial to driving business growth and optimizing the company's digital presence across various channels.

Responsibilities

• Develop and lead the digital customer acquisition strategy across all digital touchpoints, including the website, content platforms, email, and social media, aligning with the company’s vision.
• Drive growth in digital acquisition while taking full ownership of traffic, conversion, and return on investment (ROI) across all digital channels (paid search, SEO, affiliate marketing, retargeting, content marketing, CRM, and inside sales).
• Continuously optimize performance through data-driven experimentation and insights-led enhancements, including A/B and multivariate testing, customer segmentation, and landing-page optimization.
• Oversee the day-to-day execution and performance of all digital marketing initiatives, ensuring disciplined campaign management and quality of execution.
• Establish key performance metrics and provide proactive reporting to senior leadership, highlighting trends, insights, and opportunities for improvement and scale.

Qualifications

• MBA from premier business schools.
• 12-15 years of experience in new age internet companies (e.g., e-commerce, EdTech, e-health) or Healthcare, specifically leading teams focused on Search Engine Marketing (SEM) and Search Engine Optimization (SEO) with significant digital spend.
• Strong leadership and team management skills.
• Proven track record in direct-to-consumer (D2C) marketing and a deep passion for digital technologies.
• Experience with revenue target responsibilities in a digital business.
• Creative skills for generating innovative marketing ideas to connect with the target audience.
• Deep understanding of customer segmentation and behavior for B2C and D2C products and services.
• Strong analytical skills for making data-driven decisions and solving problems.

Preferred Skills

• Experience in developing full-blown marketing execution plans that connect revenue and brand objectives.
• Ability to synthesize data to inform decision-making.
• Strong stakeholder management skills.

Experience

Candidates should have 12-15 years of relevant experience in digital marketing and customer acquisition within internet companies or healthcare sectors.

Environment

This position is based in Gurgaon and reports to the CEO of Birla Fertility & IVF and the CEO of CK Birla Hospital. The work environment is dynamic, focusing on innovation and growth within digital marketing.

Salary

CTC range is described as best in the industry, specific figures are not disclosed.

Growth Opportunities

The role provides opportunities for career advancement within the CKA Birla Group, fostering professional development and growth in the digital marketing field.

Benefits

Benefits offered are not specified but are expected to align with industry standards, including aspects such as health insurance, paid leave, and continuity of innovation-focused programs.