Marketing Generalist / Manager

Company Overview

SurveySensum is a fast-growing B2B Software as a Service (SaaS) company dedicated to helping businesses enhance customer and employee experiences through AI-powered feedback and experience management solutions. We are building a marketing team that moves quickly, experiments frequently, and leverages AI to create meaningful impacts. If you enjoy wearing multiple hats, learning new marketing tools, and thriving in a startup environment, we want to hear from you.

Job Summary

We are looking for a proactive and driven Marketing Generalist/Manager who can support multiple marketing initiatives across website management, content creation, digital campaigns, Search Engine Optimization (SEO), and AI-enabled marketing workflows. This role is perfect for someone who enjoys hands-on execution, is comfortable experimenting with new ideas, and desires to grow rapidly in a high-impact startup.

Responsibilities

• Manage and regularly update the company website, including landing pages, blogs, product pages, etc.
• Create, edit, and publish marketing content for blogs, the website, email, and social media channels.
• Assist in planning, creating, and executing marketing campaigns across various digital channels.
• Monitor campaign performance and provide insights for continuous improvement.
• Support SEO initiatives, including keyword research, on-page optimization, and content optimization.
• Gain exposure to Generative Engine Optimization (GEO) and AI-driven search trends.
• Utilize AI tools to enhance content creation, campaign execution, research, and overall productivity.
• Coordinate with design, product, and sales teams to implement marketing initiatives.
• Ensure brand consistency across all marketing assets and communications.

Qualifications

• Experience: Minimum of 2+ years in a B2B SaaS or startup marketing role.
• Skills:
  • Hands-on experience with website/content management using WordPress, Webflow, or similar platforms.
  • Strong content writing and editing capabilities.
  • Basic understanding of digital marketing and campaign execution.
  • Familiarity with SEO best practices; knowledge of GEO concepts is a plus.
  • Practical experience using AI tools like ChatGPT, Claude, Gemini, Perplexity, or similar for marketing workflows.
  • Good analytical and communication skills.
  • Self-driven, curious, and eager to learn.
• Education: Relevant educational qualifications in Marketing, Communications, or related fields are preferred.

Preferred Skills

• Experience working in a fast-paced startup environment.
• Familiarity with marketing tools such as Google Analytics, Google Search Console, HubSpot, or similar.
• Basic understanding of email marketing and marketing automation.
• Knowledge of creative tools like Canva, Figma, or other design applications is an advantage.

Experience

• A minimum of 2+ years of relevant experience in a B2B SaaS or startup marketing role.

Environment

• Work mode is hybrid, with options for remote and in-office activities. The role is situated in Gurugram.

Salary

• Salary information is not specified.

Growth Opportunities

• High ownership and accelerated career growth within a fast-growing B2B SaaS company. Exposure to AI-first marketing practices and modern go-to-market strategies is provided.

Benefits

• Opportunity to learn directly from experienced founders and marketing leaders.
• Collaborative and innovation-driven work culture.