GODREJ NIGERIA LIMITED

                                              STAFF JOB DESCRIPTION

DEPARTMENT                     MARKETING

POSITION                             BRAND ACTIVATIONS MANAGER

HOLDER’S NAME                VACANT

REPORTING TO                   HEAD OF MARKEING

ISSUE DATE                         NOVEMEBR, 2025

 

 

 

 

COMPETENCE REQUIREMENTS FOR THE JOB (education and experience required)

• Excellent Communication and reporting abilities
• Strong data analysis and excel skills

·       Bachelor’s degree in Marketing or related field.

·       3–4 years of experience in brand activation, events, or marketing execution (preferably FMCG

·       Strong organizational, coordination, and vendor management skills.

·       Execution excellence and attention to detail.

·       Creative problem-solving and agility under pressure.

·       Team collaboration and leadership in field environments.

·       Strong sense of ownership and accountability.

 

 

DESCRIPTION OF RESPONSIBILITIES/FUNCTION

·       Leads Brand development and execution of annual marketing activation plans that drives achievement of business objectives 

·       Lead tracking of execution of various activations. 

·       Develop and apply in-depth understanding of consumer insights to the consumer activations

·       Have the ownership & input into customizing local campaigns and initiatives to relevant markets with the objective of driving consumer excitement and motivating purchase 

·       Lead cross-functional teams in order to execute brand initiatives leading multiple projects and teams to achieve results

·       Manage budget and monitor spend against planned objectives 

·       Work closely with activation agencies and suppliers for timely delivery of materials and setups.

·       Manage quotations, procurement, and payments in line with budget approvals.

·       Execute trade activations, visibility drives, and in-store promotions to enhance brand presence.

·       Monitor and report activation performance, including consumer feedback and participation levels.

·       Liaise with Sales, Trade Marketing, and Distribution teams to ensure alignment on activation objectives.

 

 

Team Members:

·       Brand Managers

·       CMI

·       Graphics

·       Salon Channel

 

 

Collaboration with Other Departments:

·       Marketing  –  To plan activations with marketing team in line with the JTBD for the brand

·       Procurement – This function assists in getting cost effective deals to ensure activities remain low-cost and efficient.

·       Accounts – To fund design, development, and execution of Activation activities