Department: Ecommerce
Experience: 3–5 years in eCommerce, preferably within Beauty/Personal Care (BPC) or FMCG.
Location: Ahmedabad

Key Responsibilities
 AOP Excellence: Own and deliver the Annual Operating Plan (AOP) with full accountability
for Top-line (Revenue) and Bottom-line (EBITDA/Contribution Margin).
 Budgetary Control: Manage multi-crore monthly budgets across performance marketing,
and platform promotions
 Portfolio Strategy: Define the channel-specific product mix. Decide which "hero" products
(e.g., Whisky Smoke, Beard Oils) lead on marketplaces
 Performance Marketing Strategy: Oversee the PPC/AMS strategy. Move beyond execution
to "Portfolio ROAS" management, balancing brand-building spends with high-intent
conversion ads.
 Product Innovation: Identify "White Spaces" by analyzing search trends and competitor
gaps. Provide data-backed inputs to the R&D/NPD teams for new launches (e.g., trimmers,
premium fragrances).
 Inventory Governance: Work with the Supply Chain and Demand Planning teams to ensure
98%+ fill rates. Prevent OOS (Out of Stock)
 Regional Disposition: Lead the strategy for Pan-India inventory placement
(FBA/FBF/Regional Centers) to ensure "Next Day Delivery" for the urban Beardo consumer.
 Account management: Liaising with marketplace managers of Amazon, Flipkart for solving
account issues, building relationships, aligning internal teams for success
 Operations and channel hygiene: Manage and oversee day-to-day operations of the E-
commerce platform (viz. Amazon, Flipkart, Myntra, Ajio, etc.) Cover all activities including
listing, forecasting, marketing, supply chain, payments reconciliation
 Listing Hygiene: Audits on listing - competition, own products, keywords, providing deep
insights and inputs on observations, driving interventions to completion to achieve goal
 Dashboarding: Shift from manual reporting to automated, real-time BI. Monitor health
metrics: CAC, LTV, Retention Rate, AOV, and Contribution Margin 1 & 2.
 Competitor Intelligence: Proactively track competitor pricing and share-of-voice (SOV) to
drive tactical interventions.

Ideal Candidate Profile
 Experience: 3–5 years in eCommerce, preferably within Beauty/Personal Care (BPC) or
FMCG.
 Platform Expertise: Deep knowledge of the Amazon/Flipkart
 Financial Acumen: Must understand the "Unit Economics" of eCommerce—shipping costs,
payment gateway fees, marketplace commissions, and return rates (RTO).