Key Responsibilities Marketplace Management: • Oversee all aspects of marketplace operations on platforms like Amazon, Flipkart, Myntra, Nykaa, etc. • Develop and execute marketplace-specific strategies to achieve revenue and profitability goals. • Maintain high-quality product listings, ensuring accuracy, keyword optimization, and compliance with platform guidelines. • Build and maintain strong relationships with marketplace account managers to negotiate better visibility, promotional slots, and growth opportunities. Performance Optimization: • Own and monitor the performance metrics of each marketplace, including sales, CTR, conversion rates, ACOS, ROAS, and customer reviews. • Conduct in-depth analysis of PPC campaigns, identifying areas for optimization and growth. • Regularly audit product listings for SEO, A+ content, and visual impact, ensuring all elements contribute to higher engagement and conversions. Advertising and Promotions: • Plan, execute, and optimize marketplace advertising campaigns, including Sponsored Ads, Deals, and Promotions, with a strong focus on ROI. • Analyze ad performance data to identify spend leakages and growth opportunities. • Collaborate with internal teams to create impactful promotional campaigns aligned with product launches and festive seasons. Content and SEO Management: • Lead the development and optimization of A+ content, model images, videos, and product descriptions to improve CTR and conversions. • Conduct periodic audits to measure the impact of enhanced content on key performance metrics. • Stay updated on platform-specific content trends and requirements. Inventory and Operations: • Work closely with the supply chain team to ensure inventory accuracy and availability, minimizing stockouts or overstock scenarios. • Manage and resolve operational issues like suppressed listings, account health alerts, and SLA breaches. Team and Collaboration: • Build and lead a team of marketplace specialists to ensure smooth execution of day-to-day operations and strategic initiatives. • Collaborate with marketing, design, and analytics teams to execute marketplace strategies seamlessly. Reporting and Insights: • Generate detailed reports on marketplace performance, campaign effectiveness, and content impact, with actionable insights. • Identify trends, customer behavior patterns, and new opportunities to refine the overall marketplace strategy.