Content Marketing Specialist | Scrabble & Jigsaw
Posted on March 18, 2024
Job Description
- Collaborating with the internal teams and agencies to develop and propose value added, creative interactive strategies and presentations for pitches to convert clients
- Researching and monitoring Digital & New Media industry trends and competitor offerings to improve current offerings.
- Ensure on time and effective communication with internal team to ensure that clients timelines are met
- Brainstorm with team members to decide upon creative ideas to take the campaign, pitches forward and help in make decisions for creative buckets
- Create content which is fact filled, interesting and appealing to the target audience.
- Develop comprehensive content strategies aligned with business objectives and target audience needs.
- Produce high-quality, engaging content including articles, blog posts, infographics, videos, and more.
- Build relationships with industry influencers, bloggers, and media outlets to promote content and expand reach. Create content with them and coordinate as well.
- Implement distribution strategies to amplify content reach and visibility through owned, earned, and paid channels.
- Optimize content for search engines (SEO) and social media platforms to increase organic visibility and engagement.
- Monitor and analyze content performance metrics using web analytics tools and social media insights.
- Use data-driven insights to refine content strategies and improve performance over time.
- Execute outreach campaigns to secure guest posting opportunities and backlinks to enhance content visibility and SEO.