Collaborating with the internal teams and agencies to develop and propose value added, creative interactive strategies and presentations for pitches to convert clients
Researching and monitoring Digital & New Media industry trends and competitor offerings to improve current offerings.
Ensure on time and effective communication with internal team to ensure that clients timelines are met
Brainstorm with team members to decide upon creative ideas to take the campaign, pitches forward and help in make decisions for creative buckets
Create content which is fact filled, interesting and appealing to the target audience.
Develop comprehensive content strategies aligned with business objectives and target audience needs.
Produce high-quality, engaging content including articles, blog posts, infographics, videos, and more.
Build relationships with industry influencers, bloggers, and media outlets to promote content and expand reach. Create content with them and coordinate as well.
Implement distribution strategies to amplify content reach and visibility through owned, earned, and paid channels.
Optimize content for search engines (SEO) and social media platforms to increase organic visibility and engagement.
Monitor and analyze content performance metrics using web analytics tools and social media insights.
Use data-driven insights to refine content strategies and improve performance over time.
Execute outreach campaigns to secure guest posting opportunities and backlinks to enhance content visibility and SEO.
Develop and maintain a consistent brand voice and tone across all content channels
