Head of Digital (Reporting to CMO)

Company Overview

Company overview not provided.

Job Summary

The Head of Digital will lead Mitigata’s digital growth engine, encompassing content management, channel oversight, performance metrics, and enhancement of the digital experience. This role is essential in achieving the company’s strategic goals through effective digital marketing initiatives.

Responsibilities

• Digital Strategy: Define the digital roadmap focusing on content, channels, and the marketing funnel.
• Align Digital Strategies: Ensure alignment of digital efforts with brand, demand generation, and product narratives.
• Content & Channel Ownership: Oversee website content, Search Engine Optimization (SEO), social media, email marketing, and digital campaigns.
• Cohesive Storytelling: Ensure cohesive storytelling across all digital touchpoints to maintain brand consistency.
• Performance & Growth: Drive traffic, enhance engagement, and build an inbound marketing pipeline.
• Ownership of Digital KPIs: Manage key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Marketing Qualified Leads (MQLs), and conversion rates.
• Team Leadership: Lead teams focused on Demand Generation, Content Strategy, Search Engine Optimization (SEO), and Prompt Engineering.

Qualifications

• Experience: 10–15 years of experience in B2B digital/growth marketing.
• Skill Set: Strong blend of brand and performance marketing expertise.
• Inbound Marketing: Demonstrated experience in scaling inbound marketing engines.
• Education: Relevant bachelor's degree; advanced degree preferred.

Preferred Skills

• Familiarity with analytics tools and platforms.
• Knowledge of emerging digital marketing trends and technologies.
• Strong communication and leadership skills.

Experience

• Extensive experience in B2B digital marketing, specifically in growth-oriented roles.

Environment

Location and work setting not provided.

Salary

Salary information not provided.

Growth Opportunities

Growth opportunities within the company not specified.

Benefits

Details about employee benefits not provided.