<div>Responsibilities:</div> <div>We are seeking a talented and experienced Senior Marketing Manager, who will be responsible to develop and execute data-driven strategies to drive customer acquisition, generate qualified leads, and increase revenue.</div> <div>You will work closely with cross-functional teams to create and implement effective demand generation campaigns that align with our business goals.</div> <div>The ideal candidate should have a solid background in B2B SaaS marketing with a specific emphasis on demand generation, excellent leadership skills, and a passion for driving growth.</div> <div>Requirements:</div> <div>● Develop and execute comprehensive demand generation strategies to promote Haptik&#39;s solutions, increase brand awareness, and drive qualified lead generation.</div> <div>● Collaborate with cross-functional teams to develop and execute targeted lead generation campaigns, including email marketing, content marketing, paid advertising, and events, with a focus on driving conversion and revenue growth.</div> <div>● Optimize Haptik&#39;s online presence, including the company website, landing pages, and digital advertising, to generate high-quality leads and engage with the target audience.</div> <div>● Conduct market research and competitor analysis to identify trends and opportunities, and develop strategies to effectively position Haptik&#39;s solutions in the market.</div> <div>● Monitor and analyze demand generation metrics, such as lead quality, conversion rates, and pipeline contribution, to measure the effectiveness of marketing campaigns and make data-driven decisions.</div> <div>● Develop product messaging and position the product informed by user research, partner insights, and extensive product understanding Requirements* What skills, expertise and experience are we looking for?</div> <div>● Bachelor&#39;s degree in Marketing, Business, or a related field. Master&#39;s degree is a plus.</div> <div>● Proven track record of at least 6 years in B2B SaaS marketing, with a specific focus on demand generation, lead generation, and revenue growth.</div> <div>● Strong understanding of demand generation principles, strategies, and tactics, with hands-on experience in developing and executing integrated campaigns across multiple channels.</div> <div>● Excellent leadership and team management skills, with the ability to inspire and motivate a team to achieve targets and deliver high-quality results.</div> <div>● Solid analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. ● Exceptional written and verbal communication skills, with the ability to effectively articulate complex ideas and concepts.</div> <div>● Proficiency in using marketing automation tools, CRM systems, and analytics platforms.</div> <div>● Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.</div> <div>● Knowledge of the B2B SaaS industry, market trends, and competitive landscape.</div>