Marketing Retention Manager | Scrabble & Jigsaw

Posted on May 9, 2025

Job Description

Retention Marketing Specialist - JD  Company: Bold Care  Location: CBD Belapur, Navi Mumbai (WFO)    About Bold Care:  Bold Care, co-founded by Ranveer Singh, is a dynamic and rapidly growing healthcare company committed to revolutionising men's wellness. We specialise in providing personalised and discreet solutions to men's health issues through a combination of innovative telemedicine, cutting-edge technology, and expert medical advice.  Website: www.trybloom.in & www.boldcare.in  About the Role  We’re looking for a hands-on Retention Marketing Specialist to own and execute our retention strategy across email, SMS, WhatsApp, and push notifications. This role demands someone with strong execution skills, a sharp data mindset, and a deep understanding of retention KPIs and customer lifecycle journeys.  Key Responsibilities  ● Build, execute, and optimize multi-channel retention campaigns across Email, SMS, WhatsApp, and Push using WebEngage  ● Create and A/B test journeys, drip campaigns, and automations tailored to customer behavior and lifecycle stages  ● Analyze campaign performance using key retention metrics:  ○ Repeat Purchase Rate (RPR)  ○ Customer Lifetime Value (LTV)  ○ Average Order Frequency  ○ Churn Rate  ○ CAC vs LTV  ○ Winback & Dormancy Data  ○ Deep dive into cohort analysis, RFM segmentation, and funnel drop-offs to identify actionable insights  ● Collaborate with design, content, and tech teams to launch communication with speed and precision Must-Have Skills & Experience  ● 2+ years in retention marketing for a D2C/eCommerce brand  ● Proven track record of using WebEngage (or equivalent CRM platforms) ● High data fluency — able to read dashboards, work with Excel/Sheets, and draw actionable insights from raw numbers  ● Solid understanding of customer behavior, segmentation, and lifecycle communication ● Experience with setting up journeys, campaigns, drip flows, and triggered automations ● Knowledge of performance benchmarks like LTV, CAC payback, cohort retention curves, and AOV uplift  Why Join Us  ● Competitive salary and performance-based incentives.  ● Comprehensive benefits, including health insurance, & some hybrid work ● Enjoy creative freedom  ● You’ll be working directly with stakeholders to understand business problems and collaboratively crack quick, effective, and scalable ideas.