Key Responsibilities

• Own and evolve CHOSEN’s brand strategy across digital, social, content, and campaigns

• Translate scientific product claims into clear, consumer-friendly brand messaging

• Plan and execute brand campaigns, launches, and always-on storytelling initiatives

• Work closely with product, marketing, performance, and creative teams to ensure consistent brand voice

• Lead content direction across social media, website, packaging, and marketing assets

• Track brand health metrics such as awareness, engagement, trust, and consideration

• Conduct consumer and market research to inform positioning, messaging, and GTM plans

• Ensure brand consistency across channels, creators, partnerships, and influencers