Key Responsibilities

Sales & Business Growth

• Deliver sales targets for Rich Products’ HTF portfolio including non-dairy creamers, toppings, bases, and bakery solutions.

• Drive volume, value, and range expansion across assigned Mumbai territory.

• Ensure strong secondary sales and healthy distributor inventory levels.

HoReCa & Foodservice Management

• Develop and manage key HoReCa accounts including hotels, QSRs, cafés, bakeries, patisseries, cloud kitchens, and caterers.

• Engage with chefs, bakery owners, and procurement teams for product trials, menu placements, and conversions.

• Execute foodservice activations, demos, and sampling in coordination with the culinary and marketing teams.

Distributor & Channel Management

• Appoint, manage, and develop distributors and sub-stockists.

• Improve distributor productivity, beat coverage, and outlet penetration.

• Manage trade schemes, discounts, credit, and claims in line with company policies.

Market Execution & Visibility

• Ensure execution of promotions, price-offs, and visibility initiatives.

• Track competitor activity, pricing, and new launches in the foodservice and bakery space.

• Improve product availability and merchandising at distributor and key outlet level.

Team Management

• Lead and develop Sales Officers / Sales Executives.

• Conduct joint market visits, training, and performance reviews.

• Drive disciplined execution through structured market working.

Reporting & Compliance

• Provide accurate sales forecasts, MIS, and market intelligence.

• Ensure adherence to Rich Products’ compliance, quality, and SOP standards.