Growth Lead

Company Overview

Little Rituals is an Indian Direct-to-Consumer (D2C) baby skincare brand founded in 2022. The company develops premium, science-backed baby skincare products using plant-based ingredients combined with Swiss formulation expertise. Its products are dermatologically tested, MADE SAFE® certified, and positioned around ingredient transparency and safety for babies with sensitive skin. The brand primarily sells through its own website and online marketplaces, focusing on parents looking for clean and toxin-free baby care solutions.

Job Summary

The Growth Lead plays a pivotal role in driving online revenue growth while maintaining profitable margins. This newly defined position consolidates online growth ownership and day-to-day coordination under one accountable person, who will be responsible for scaling the revenue from approximately ₹3 crore/month to ₹5.5 crore/month, while holding the contribution margin (CM3) at a minimum of 10% and aiming for 15%.

Responsibilities

• Own and manage the online revenue number and blended margin across various platforms including Amazon, FirstCry, Flipkart, Nykaa, quick commerce, and direct-to-consumer (D2C).
• Generate demand by scaling performance marketing efforts that respect the margin floor, contributing to brand trust, and enhancing product reviews and social proof.
• Scale channels effectively by driving sales, ensuring high-quality product listings, maintaining price parity, and increasing the high-margin D2C share.
• Serve as the central point of execution across teams, ensuring that all tasks and actions are diligently followed up to prevent anything from slipping through the cracks.
• Lead and direct the three existing team members towards achieving online revenue goals, acting as a player-coach rather than in a traditional management capacity.

Qualifications

• Experience: 4–8 years of experience with real ownership of an online or D2C revenue number or marketplace P&L, rather than just execution or account management.
• Background:
  1. Prior experience in D2C or e-commerce brands, particularly in personal care, beauty, wellness, or FMCG.
  2. Roles in marketplace or e-commerce growth at consumer brands.
  3. Experience with house-of-brands operators (such as Mensa, GlobalBees, or Thrasio-style roll-ups) where prior ownership of brand P&Ls is evident.
• Must demonstrate fluency in unit economics and contribution margin, possess strong data analysis skills, and exhibit meticulous attention to detail.

Preferred Skills

• A mindset that is driven by hunger and ownership, comfortable working in ambiguity, and capable of closing tasks without requiring constant follow-up.
• Bonus points for experience in categories led by trust and consumer confidence.

Experience

• Candidates should have approximately 4–8 years of relevant experience, specifically in owning and driving an online revenue number or managing a P&L in a marketplace environment.

Environment

Details about the typical work environment, whether in-office, remote, or hybrid, are not specified. However, the role implies a dynamic work setting requiring collaboration across teams.

Salary

Salary information has not been specified.

Growth Opportunities

Information about career advancement opportunities within the company is not provided.

Benefits

Details regarding offered benefits such as insurance, paid leave, and work policies have not been outlined.