ROLE
As a Key Account Manager at Sleepy Owl, you will have the opportunity to develop & build one of
the most exciting Coffee brands on E-commerce platforms. As a KAM, you will be responsible for
the development & execution of the Annual Business Plan, forecasting, fiscal sales delivery,
margin management, participating in demand generation initiatives,timelylaunchofnewproducts,
availability for all key SKUs on the platform, and end-to-end delivery of the brand for the concerned
platforms.Therolewill provide a candidate with the unique opportunity to develop one of the most
exciting coffee brands on the E-commerce platform.
RESPONSIBILITIES
Business Output

• Maximizing revenue and ensuring delivery of the monthly, and annual sales objectives-
Topline

• Co-Ownership of P&L: Margin/Promo Management to ensure profitability across products
• Building strong working relationships with cross-functional teams across the organization
to achieve business goals.
• Analyze sales, business intelligence reports, and marketplace data to devise/re- devise the
short term and long-termapproach
• Collaborate on the demand generation activities on the platform that are key for business
targetdelivery
Market Understanding & Business Strategy
• Development of Annual Business Plan and execution of all planned activities
• Being updatedwith the latest developments of the category, competition, market and being
adaptive and agile enough to redevise the tactics to assert/maintain marketspace
dominance
• Evaluate and optimize pricing/promo strategies basis competition and market trends
• Influence with Actions/Leadership: Translate strategies into actions by liaising and
collaborating with internal and external stakeholders

Stakeholder Management
• Maintain great relationship with Account stakeholders to drive business requirements &
increase SOV of mind space
• Understanding the terms and aspects of the platform to ensure streamlined execution
• Ensure high-share of mind from the vendor. Build deep ties.
• Make vendors partners in driving disruptive changes for the category
Fulfillment and Inventory
• Collaboratingwithplatform&employingtherightmethodscombinedwithmarket knowledge
to forecast the volume
• Develop & manage a strategy to ensure the right fulfillment level for the optimal selection of
products/SKUs
• Management of inventory&ensure theideal levelofstock holdingacrossSKUs
• RallyingwiththestakeholderstoensureavailabilityoftherightSKUs,attheright places, at the
right time

QUALIFICATIONS
• MBA/PGDM (preferably in Sales and Marketing)
• Min 2 years of experience managing category for an E-commerce platform or as a Key
Account Manager for an E-commerce platform
• Great stakeholder managementskills
• Robust in communication- Written and Verbal
• Strong at analyzing business data, and insight generation
• Knowledge of AMS and Paid Marketing

KPIs
• Sales Target(Vol)
• Sales Target(Value)
• Gross ProfitMargin
• Digital On-ShelfAvailability
• Fill Rate
• Market Share

How will the job benefit you?
• Opportunity to be a part of one of the most dynamic accounts in Sleepy Owl
• Opportunity to learn and gain knowledge of online levers which drive the business

• Accountability and ownership of all KPIs related to the account managed leading to
incremental learning
• Chance to work with multiple stakeholders both within and outside theorganization
which will give the incumbent a full view of drivers leading to business success
• Opportunity to be a part of a collaborative team leading to lot of peer-to-peer learning and
also having fun at work

Who we are:
The inception of Sleepy Owl can be traced back to three friends - Arman Sood, Ashwajeet Singh
and Ajai Thandi, who despite their love for coffee, couldn't find a good cup when they needed it.
Hence, they decided to brew their own and invented a product they loved. The vision at Sleepy Owl
is to redefine the in-home and out-of-home coffee experience, and make your cup of coffee better,
every day. Today, the brand stands over 5 years strong with a strong product portfolio that includes
Cold Brew Packs, Hot Brew Bags, Ready-To-Drink Cold Brew Bottles, Ground Coffee, Brew Box

and a range of Merchandise. Sleepy Owl’s signature chocolatey and nutty flavor comes from single-
origin, Grade-A plantation Arabica beans grown at 5300ft in Chikmagalur, Karnataka. The coffee is

freshly roasted and ground every day, and sealed immediately for dispatch. No exceptions. Ever.
Sleepy Owl has also eliminated the use of plastic in its packaging, and now uses 100% recyclable
packaging which is sustainable.
Website - www.sleepyowl.co