<div>Location - Mumbai<br /> About Us<br /> The Souled Store is a homegrown youth casual-wear brand started in 2013. We are one of India&rsquo;s<br /> largest online merchandising platform with licenses like Disney, Warner Bros., WWE, IPL, Viacom18 to<br /> name a few. Apart from selling products with themed designs such as superheroes, movies, TV shows,<br /> and cartoons, the brand also is at the forefront of latest youth style and fashion trends. In addition to<br /> core men and women wear apparel categories, we have introduced new product lines in the existing<br /> categories like active wear, supima products, innerwear, personal care products like perfumes, and the<br /> very recently launched footwear and kidswear categories.<br /> Although we are primarily an online brand, we&rsquo;ve expanded in the offline retail space as well and have<br /> five offline stores in Mumbai, one in Pune, one in Bangalore, one in Delhi, with plans for expansion pan<br /> India.<br /> We&#39;re now a &#39;Great Place to Work&#39; certified organization which boasts of our fantastic employee<br /> culture and policies&#39;<br /> The Souled Store was born out of the idea of loving what you do, from the soul. We believe that<br /> people do their best work when they love what they do. There are too many Monday mornings and</div> <div>you can&rsquo;t go dreading every single one of them. Over the years, we have built a strong team of like-<br /> minded people that work smart, own their work, and think like leaders. If you identify with what we do</div> <div>and are interested in being a part of an aggressively growing brand, we would love to have you on<br /> board.<br /> Position Summary<br /> The incumbent will own the overall DTC business, including P&amp;L ownership, category<br /> management, and media planning<br /> Job Location<br /> Lower Parel, Mumbai</div> <div>Responsibilities<br /> - Run the growth team and have overall ownership of revenue, user acquisition, and media<br /> efficiency.<br /> - Lead the category teams and work with X - functions &ndash; ad design, ad production, supply<br /> chain, product, and data &ndash; to ensure optimal product assortment and communications on<br /> virtual storefronts and marketing channels.<br /> - Lead the ads team to deliver profitable growth through planning, budgeting, and<br /> optimization.<br /> - Drive innovation in ad formats and media platforms like InMobi, MX Taktak, Moj etc.<br /> - Spearhead retention initiatives to drive customer lifetime value.<br /> - Continuously coach and build capability in the growth marketing team.</div> <div>Skills &amp; Values<br /> - Comfort bringing together consumer understanding, data analysis, and good creative<br /> sense.<br /> - Comfort with operating in a fast-moving environment.<br /> - High bias for action.<br /> - Ability to manage through influence and work laterally.</div> <div>Experience<br /> - 8+ years of experience of direct growth ownership in an e-commerce, digital first<br /> environment.<br /> - Prior experience managing a team and multiple parallel workstreams.<br /> - DTC experience will be a plus.</div>